Thursday, 8 September 2022

REACH FOR THE MOON AT SUNGEI WANG PLAZA

 

It’s Sungei Wang Plaza’s 45th Anniversary this year and what better way to celebrate its anniversary by winning The BrandLaureate BestBrands Awards 2021-2022, Nation's Pride Brand of the Year in Nation's Most ICONIC & Renowned Mall. In fact, this is a timely recognition before our launch of the iconic Sungei Wang Plaza’s Mid-Autumn Festival. This year, Sungei Wang Plaza introduces its latest cultural and art installation ‘Mid-Autumn The Tales of the Moon’ running from 1st till the 25th of September 2022.

“After a 3-year break from hosting a full-scale Mid-Autumn Festival, it is now time for us to bring back one of Sungei Wang Plaza’s most anticipated event of the year, our 6th Edition of the Mid-Autumn Lantern Parade. This parade carries many fond memories of exciting times together with Sungei Wang Plaza’s great heritage. The Mid-Autumn Festival has always been a platform to promote our cultural and heritage to locals and tourists alike”, says Mr Ng Yih Chen, Chairman of Sungei Wang Plaza Management Corporation.

The mall is transformed into an insta-worthy photo and video-taking site with a giant inflatable moon at the Centre Court, a giant rabbit at the Main Entrance, 4 hand-painted jade rabbits, and an entire street filled with over 500 lanterns along the Lantern Walk. 

Sungei Wang Plaza will also be giving out over 500 goodie bags to invite shoppers on a first come first serve basis to join us for this upcoming Lantern Parade on 10th of September 2022 at the Main Entrance. There will be loads of activities and performances on that day which includes a drumming workshop, a lantern painting workshop and a colouring contest. Not to be missed a line-up of performances will start at 3.00pm at the Centre Court and the launch of ‘Mid-Autumn The Tales of the Moon’ will commence at 6.00pm. Also, meet your famous local celebrities’ @kelkelhee, @klayheng, @adelinewongg and @zuvia_p from Dissy and Coat the event. The Lantern Parade will be flagged off by Yang Berhormat Tuan Fong Kui Lun Member of Parliament for Bukit Bintang and will span across a 1-kilometre distance around Bukit Bintang. The Lantern Parade will be graced by over 32 lion dance troupes including 2 lion dance that will be performed for Launching Ceremony! This event is not to be missed. 

We are also proud to announce our main sponsor, Magnum, who has been continuously supporting our cultural and CSR events. We would also like to thank our event partners Tourism Malaysia, Federation of Selangor & Federal Territory Dragon & Lion Dance Association, Persatuan Hakka Wilayah Persekutuan dan Selangor, Persatuan Ka Yin Wilayah KL & Selangor, DJI, Becon Stationery, The Malaysian Book of Records and Craft Space. 

The Tales of the Moon 

Look up as you enter the mall as you will see Malaysia’s Largest Inflatable Moon spanning across 10 meters hung at the Centre Court. Take your time to gaze into the open space as you admire this record-breaking moon right in the centre of the mall. The 10 meters in diameter moon is certified by the Malaysia Book of Records as the Largest Inflatable Moon in Malaysia.

The Tales of the Jade Rabbit 

Extremely hard to miss as you drive past or enter into Sungei Wang Plaza via the Main Entrance as a 5 meters tall Jade Rabbit greets you together with 4 hand-painted artworks by our 4 local college and university partners namely Multimedia University (MMU), New Era University College, Universiti Tunku Abdul Rahman (UTAR) and Malaysian Institute of Art (MIA).

Lantern Walk 

Checkout our brightly lighted Lantern Walk along Sungei Wang Plaza’s Main Entrance. A total of over 500 lanterns have been hung to brightly light up Sungei Wang Walk with the colours of Mid-Autumn. Shopper can take selfies and group photos to be on trend of the Mid-Autumn festival.

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.



Monday, 5 September 2022

Shopee Celebrates the Heart of Malaysia on E-Commerce

 

60% of Malaysian consumers are proactively supporting local sellers with #ShopeeSapotLokal, at the live reveal of the platform’s largest marketplace study this year, Celebrating the Heart of Malaysia on E-Commerce*, in conjunction with the company’s 9.9 Super Shopping Day.

When 3,356 consumers were asked “Why do you think it is important to support local sellers?” between 19 July to 17 August 2022, 30% endorsed the quality of Made-in-Malaysia goods that cater to their local preferences, 20% stated that they want to keep the economy running for patriotic reasons and 8% were sellers supporting other local sellers in the same boat. 42% preferred shopping local to get their items delivered faster.


Among these respondents, half of them (54%) are working full time, 18% are in-between jobs, 17% are senior citizens, 6% are stay-at-home parents and 5% are university students.  


Shopee also examined what Malaysians valued about online shopping. Over 70% of consumers surveyed estimated that their everyday online shopping transactions resulted in savings of over 5% consistently.

“Interestingly, not all buyers prioritise discounts and vouchers exclusively. Seven in 10 Malaysians value peace of mind over lower price,” according to Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

Nine in 10 Malaysians still buy online despite the reopening of physical outlets because it is a learned and adopted habit. The majority value having ‘peace of mind’, with 40% enjoying the convenience of parcels delivered to their doorstep, 17% feeling safe with Shopee Guarantee, and 10% trusting reviews and pictures from other buyers.

For 49% of buyers, Shopee is the top-of-mind shopping destination for lifestyle products, including home decoration items, fashion pieces, and health and beauty products. Apart from that, 24% of buyers purchase living essentials (groceries and diapers) from Shopee, 16% look for tech devices (computers, mobile devices and TV) and the remaining 11% buy automobile parts or work and school supplies. 

“When Malaysian consumers express their values through online shopping preferences this way, we truly understand why eight in 10 local sellers started their selling journey online with Shopee. We are humbled to discover that half of our local sellers surveyed say the income earned on our platform is crucial as it enables them to support their families,” said Soh.

The majority of local sellers began selling online with Shopee to overcome existing limitations on their earnings and participation in the economy: 24% because it is their only source of income,  5% can’t get a job, 18% need to supplement income and 24% feel the pressures of higher costs of living. 30% said they became Shopee sellers because of their passion for their business.


Save and Enjoy More with 9.9 Super Shopping Day


To enable Malaysians to stretch their Ringgit even more, Shopee’s 9.9 Super Shopping Day is currently happening till 9 September 2022. More value and joy await shoppers on top of Free Shipping with no minimum spend, daily 95% off deals and a chance to Shop & Win up to RM200,000**. 


Malaysians can also look forward to Shopee Live daily exclusive vouchers, worth up to RM6 off with no minimum spend from any livestream on Shopee Live. The Live-exclusive vouchers refresh every day, so users should come back to Shopee livestream daily to claim and use the vouchers on 9.9 Super Shopping Day.


On top of that, users can also participate in the Shopee Live Buy & Win contest to stand a chance to win up to 100,000 Shopee Coins and Gold Bars. This is applicable for purchases made in any livestreams on Shopee Live from 26 August until 9 September. 


To top it off, tune in to TV3, Shopee Live or Shopee’s YouTube channel at 9PM on 9 September to get your hands on the best TV deals in town from the Shopee 9.9 Super Show. Full of exciting performances, games and offers, Shopee will be treating Malaysians with Shopee Shake, Vouchers Drop and more during the show for an unforgettable 9.9 Super Shopping Day. 


For more information about the Shopee 9.9 Super Shopping Day, visit https://shopee.com.my/m/99.