Shopee Live Enables Keropok Lekor Seller from Terengganu to Own a House

Muhammad Faizz bin Pausan Arif from Terengganu, owner-operator of Keropok Mfaizz, is one of Shopee Live’s top record-breaking rural sellers for selling over RM500,000 keropok lekor in just three months. Every morning at 8am on Shopee Live, he becomes a household name as Malaysian audiences watch him pack two thirds fish meat mixture for instant delivery on his ‘Packing Secara Live’ series. 

“I am very happy as Shopee Live has changed my life – previously, I was living with my mother and my sales were limited by slow traffic to my offline store. With Shopee Live, I’ve managed to build my own home, have my own assets, and I’m now able to take care of my family,” said Muhammad Faizz, who now owns his own factory and processes 1 ton of fish meat per day and considering additional production capacity to keep up with customer demands on livestream.

His biggest lesson: content is king. ‘Based on my experience, people get bored by the same types of content, so I always have to try new ways to engage with them. I used to show them how to make keropok live, and that was hot… before the views dropped off. Then I told them to buy five packets of lekor and get homemade chilli sauce free, but sales were still slow. When I show ‘this is my product’ things I lose viewers and sales. After I did Packing Secara Live, my sales broke all records on 11.11 because customers love to see their products being packed and ready to post. I am always searching for new content.’ 

Muhammad Faizz explains why he stands out from the crowd of livestream sellers by picking the 8am slot on Shopee Live: ‘People love to eat keropok lekor as fresh as possible, so I show the breakfast audience how I mix 20kg of boneless ikan selayang fish meat with 10kg tepung sagu and fry it with other tasty ingredients live until it is half-cooked, and then vacuum pack it in time for the courier to pick it up at noon. When my customers receive their packages in two days, they can fry it again to eat.”

Many of his competitors in Terengganu are offline keropok sellers who have to wait for the school holiday period to experience any uptick in sales. Muhammad Faizz on the other hand, has broken the norm and sold over 18,000 orders to customers nationwide, mostly from Selangor and Johor since joining Shopee Live in March 2023. A true believer now in online platforms, Muhammad Faizz aspires to take things to the next level as the top keropok online entrepreneur in Malaysia. 

“Thanks to its significant traffic and conversion rates, I save a lot of marketing costs on Shopee Live. My plan is to add more live stream sessions, and more production capacity and machines so that I can do Live for longer, and hire a host who can act as my backup.”

His success is proving beneficial to his local community. He sources all fish from fishermen in Terengganu to make keropok lekor, keropok ikan putih and keropok segera. He now hires 25 employees in his neighborhood to help in production and packaging and is motivating his four siblings (who are all keropok sellers) to go online.

Shopee Super Awards 2023: Where E-Commerce Meets Entertainment and Innovation

 

Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon, and featured star-studded performances by Dolla and Vanessa Reynauld. One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

100 awards honoured beloved brands, homegrown sellers and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories. 

Kenneth Soh, Head of Marketing at Shopee Malaysia said, "Shopee Super Awards 2023 proves the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that, with their robust ecosystem of resources and valuable support. Our platform constantly empowers businesses to thrive in the digital economy — as evidenced by 98,000 new sellers joining our ecosystem this year —  especially with our free upskilling programs like Shopee University, Shopee Seller Summit, and KOL and Influencer Masterclasses. In fact, new local sellers to Shopee Live recorded ten times increase in sales and 16 times increase in orders this year compared to last year.”

Shopee Super Live Streamer Awards 

The Malaysian public was invited to cast votes all month November for Shopee sellers shortlisted for hosting the highest number of livestreams, achieving the highest livestream orders in their categories, and driving the highest live engagements and viewerships. The winners of Super Live Streamer awards who captivated audiences were:

• Super Essentials Livestream Brand: MYDIN Malaysia

• Super Fashion Livestream Brand: XES Shoes

• Super Lifestyle Livestream Brand: STABILO Official Store

• Super Electronic Livestream Brand: 70mai

• Super Beauty Livestream Seller: KL-PHARMACY

• Super Essentials Livestream Seller: PHINIX STORE

• Super Fashion Livestream Seller: ELGINI APPAREL SDN BHD

• Super Lifestyle Livestream Seller: JAYATECH

• Super Electronic Livestream Seller: allblue5367

Shopee Malaysian-Born Brand Award

HABIB Official Store won over the most public votes nationwide for Shopee’s first ever Malaysian-Born Brand award. HABIB demonstrated exceptional customer value and service as a Shopee Mall Brand recognised for 100% authentic products, free 15-day hassle-free returns, free shipping and brand membership perks.

Shopee Super Aspiring Brand Awards

The Super Aspiring Brand winners outperformed their categories in sales growth this year by creating personalised engagements with Malaysian shoppers on Shopee Live and engaging Shopee Affiliates. They also tailored hyper localised and user-centric shopping experiences via Shopee’s Big Campaigns, Free Shipping and Coin Cashback programmes.

• Super Aspiring Brand - FMCG: SKINTIFIC
• Super Aspiring Brand - Fashion: Zoe Arissa Luxe
• Super Aspiring Brand - Lifestyle: Touch 'n Go Malaysia
• Super Aspiring Brand - Electronics: DREAME

Shopee Super Seller Awards

The Super Seller awards went to sellers who achieved the highest Shopee store profits year-to-date in their categories by skillfully doing new things with Shopee’s 360 Marketing Solutions, balancing always on and tactical strategies. These winners increased visibility and sales when shoppers cash out on peak season shopping deals during Shopee’s Big Campaigns (Shopee’s 9.9, 11.11, and 12.12 birthday sales):

• Super Mobile & Smart Devices Seller: Spraygadget
• Super Home Appliances Seller: The White Goods
• Super Tech & Gaming Seller: Impulse Gaming
• Super Fashion Apparel Seller: LAU THING HIM
• Super Fashion Shoes Seller: Webee
• Super Fashion Accessories Seller: Grimo
• Super Beauty Seller: LONKOOM
• Super Essentials Seller: Khairul Aming
• Super Baby & Kids Seller: Momo House
• Super Lifestyle Seller: MUSIC BLISS SDN BHD

Shopee Super Shopee Celebrities

The Super Shopee Celebrity award recognizes individuals who have not only launched a store or product on Shopee in the past year, but also demonstrated consistent engagement through Shopee Live participation. These winners utilised promotions effectively and achieved strong sales performance, making them true stars of the Shopee ecosystem. This year’s acclaimed winners include Dato’ Sri Siti Nurhaliza, Zoey Rahman, Ceddy Ang, Dato’ Jovian Mandagie, Nuex Rosli, and Ainul Aishah, each inspiring aspiring entrepreneurs and content creators with their dedication, innovation, and audience engagement.

Shopee Super Influencer Awards

Shining a spotlight on exceptional talent, Shopee Super Influencer Awards recognized influencers who drove exceptional traffic growth (10% or more) with each campaign all year, lending credibility to local sellers and brands with quality content that resonates with Malaysians. These individuals had value-added postings with overwhelmingly positive engagement rates, zero dropouts, rapid growth in followers and reach:

• Shopee Super Influencer: Nyokki Ho
• Shopee Super Influencer: Fateha
• Shopee Super Influencer: Chang Yong
• Shopee Super Influencer: Hasha Shah
• Shopee Super Influencer: Nurul Najiah Hassan
• Shopee Super Influencer: Nurhasuna
• Shopee Super Influencer: Afiqchii
• Shopee Super Influencer: Toklez
• Shopee Super Influencer: Dina Sallehuddin
• Shopee Super Influencer: Sarah Mohd Shah

Shopee Super Affiliate Awards:

Shopee Shopee Affiliates were honoured for connecting with Malaysian customers in trusted ways, providing genuine product recommendations and reviews, and driving traffic for local brands and sellers. Five Super Affiliate Livestreamers were distinguished for achieving the highest livestreams, orders, engagement and likes, and unique viewership throughout the year. In addition, five Super Affiliate Influencers earned their accolades by exceeding Average Daily Orders contribution year on year.

• Shopee Super Affiliate Livestreamer: Norashikin Binti Abd Rashid
• Shopee Super Affiliate Livestreamer: Ng Su Ling
• Shopee Super Affiliate Livestreamer: Jacklyn Goh Seoh Hooi
• Shopee Super Affiliate Livestreamer: Fadzilah Binti Abdul Jalil
• Shopee Super Affiliate Livestreamer: Chew Shiau Yin
• Shopee Super Affiliate Influencer: Puteri Syarlia Binti Sahfuzzaman
• Shopee Super Affiliate Influencer: Norita Binti Omar
• Shopee Super Affiliate Influencer: Indriana
• Shopee Super Affiliate Influencer: Nurul Iman Binti Abdul Rahim
• Shopee Super Affiliate Influencer: Syazwani Binti Md Saad

Recognizing Valued Partners

For the invaluable support and dedication of partners who played a pivotal role in making the strengthening Shopee’s ecosystem, Shopee Super Partner Awards included Carlsberg, INNISFREE, KITSUI, Pernod Ricard, Signature Market, SKINTIFIC, and Vinda.

Shopee Rai Lokal - Breaking Barriers Online

Award winners were treated to a preview of the company’s inaugural documentary “Shopee Rai Lokal - Breaking Barriers Online”. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop locally by spotlighting super star sellers and capturing their stories,” said Soh.

Shopee's 12.12 Birthday Sale Offers Exclusive Prizes and Rewards

 Get ready for the grand finale of the year's shopping extravaganza! Shopee is rolling out the red carpet for its 12.12 Birthday Sale happening from 1 December until 15 December. The event promises an array of unbeatable deals, heart-pounding games, and jaw-dropping prizes. To sweeten the deal, enjoy the added perk of free shipping with no minimum spend, making this shopping experience even more irresistible!

FREE Shipping with No Minimum Spend!

Experience worry-free shopping on Shopee, the go-to platform for no minimum spend Free Shipping vouchers releasing everyday at 12AM. Enjoy unlimited free shipping daily until 15 December and maximise your savings!

Shopee Live's Roda Shopee Game Show: A Gateway to Toll-Free Journeys!

Get ready to embark on a thrilling journey with Shopee Live's 12.12 Roda Shopee game show hosted by Datuk Aznil Hj Nawawi, featuring special guest celebrity appearances like Faezah Elai, Zara Zya, Zarina Anjoulie, Zoey Rahman, and many others. Shopee has partnered with Touch 'n Go to offer users a chance to win an entire year of toll-free travel. To enter Roda Shopee, users need to claim their unique code from the contest’s home page and complete one livestream checkout to be included in the pool of users that will be selected raffle-style which unlock the opportunity to spin the wheel for prizes, including the grand prize of 1 Year Free Toll.

Grab Jaw-Dropping Deals at Just RM1 with 12PM Super Seringgit Deals!

Unbelievable deals and brand-name items for as low as RM1 with 12PM Super Seringgit Deals! This is your chance to indulge in a shopping frenzy like no other, with incredible savings. Don't miss out – shop now and check out at 12PM!

Irresistible Vouchers All Day Long: Up to 50% Off and Cashback Galore!

Shopee Live will be buzzing with excitement throughout the day as users can claim up to 50% off vouchers for them to shop on Shopee Live. Selected users will receive additional exclusive vouchers during the 8PM session, featuring 15% Coins Cashback and Rebate NOW for Cashback sellers.

Diamonds, Vouchers, and Quests: Shopee's Birthday Quest Unleashed!

Engage in the Shopee Birthday Quest, where daily quests earn you diamonds exchangeable for exclusive vouchers of up to RM100, turning your routine into a rewarding adventure on 12 December. For savvy shoppers, don't miss the interactive fun of Voucher Scrabble during the 8PM Roda Shopee game show on Shopee Live. Piece together exclusive voucher codes for two rebates and dive into the 12.12 Birthday Voucher Hunt, unveiling hidden keywords for four limited-time vouchers. With both promotions offering a variety of vouchers, you can maximise your savings and enjoy a dynamic shopping spree on 12.12!

Spend More, Save More: Extra Vouchers for Peak Day Shoppers!

As the festival reaches its peak on 12 December, Shopee is adding another layer of excitement to your shopping spree! Spend a minimum of RM250 and discover an extra RM50 voucher waiting to be yours to use during the 3 Days Special extended sale on 13 till 15 December. Get ready to indulge in a shopping extravaganza that will leave you feeling merry and rewarded!

Indulge in Special Member Privileges: Enjoy Exclusive Pricing and More!

Embrace a world of exclusive privileges and unlock a treasure trove of rewards by joining Shopee Mall Brand Memberships of selected official stores today! Enjoy special member items, exclusive pricing, redeem vouchers and gifts, and earn points with every purchase. Join now and elevate your shopping experience!

Explore the Pinnacle of Elegance with Shopee Premium!

Be captivated by an exquisite collection of authentic and specially curated collections, meticulously handpicked from our esteemed line of Premium brands. Immerse yourself in the exquisite craftsmanship and timeless elegance of Dyson, Habib, Kiehl's, L'Occitane, Laneige, Pandora, Paula's Choice, Philosophy, Ray-Ban, and a host of other renowned names.

So, mark your calendars, set your reminders, and get ready to shop like never before! The 12.12 Birthday Sale is supported by renowned brands and valued partners including 70mai, Abbott, Baseus, DESSINI, Kamatto, POLO HILL, Reckitt, Skechers, SKINTIFIC, SOME BY MI, TTRacing, XES Shoes, and many more. For more information, visit https://shopee.com.my/m/12-12 .

The Raw. Brings Real-Time Skincare Consultation to Malaysians on Shopee Live

The Raw., a homegrown skincare brand, educates users on the importance of achieving healthy skin through Shopee Live. The company conducts interactive livestream sessions providing skincare consultation, informative do’s and don'ts of their products, and increases awareness on their range of specially-developed skincare for Malaysians. 

The Raw.’s knowledgeable skincare experts offer real-time consultation for users to share their skin concerns and discuss the best science-backed products and routines for their skin type on Shopee Live. They share their personal experiences with various serums, show before and after photos of themselves, and explain the science behind the active ingredients in the products and how it affects different skin. This approach fosters a sense of community among skincare enthusiasts, creating a trusted space where they feel heard, understood, and empowered to take control of their skin health.

Some burning questions that viewers have asked in-stream were: ‘I have dry skin, can I still use the acne drying solution?’, ‘Can I mix niacinamide with ascorbic acid serum? Will it cause me breakouts?’, ‘Can the arbutin serum be used by pregnant or breastfeeding women?’ and more. These experts share valuable advice and product how to’s.

“Shopee Live has been a valuable tool for The Raw. to connect with Malaysians and share our expertise in skincare. We believe that our online consultation and truthful sharing methods build trust with our customers while helping us to better understand their skincare needs. I hope to continue using Shopee Live to educate Malaysians on the science behind healthy skin to help them achieve their goals,” said Adibah Mazlan, founder of The Raw., and board-certified pharmacist.

The Raw.’s decision to embrace Shopee Live as an educational channel has proven to be a resounding success with over 30% of their orders coming in through live stream in 2023. This year alone, they have sold over 31,000 products, six times more than the year before, owing this improvement to their Shopee Live sessions. The company plans to increase their frequency from 110 to 140 livestreaming hours a week, propelling their mission in raising awareness on skincare to Malaysians.

"Live commerce has revolutionised the way brands connect with customers, and The Raw. is a prime example of this transformation. We believe that Shopee Live provides an unparalleled avenue for brands to have on-screen conversations, share informative insights, and showcase their products in an interactive way. We're incredibly proud to have The Raw. on Shopee Live and look forward to supporting their continued growth on the platform," said Kenneth Soh, Head of Marketing at Shopee Malaysia.

Before and after of Adibah Mazlan, who used her own products for three months to clear her skin

The Raw.’s products are developed with scientifically-approved ingredients that are gentle enough to address a variety of skin concerns, including acne, wrinkles, and dryness. Since its inception in 2020, they have sold over 47,000 products on Shopee. Their bestseller, ‘Acne Spot Drying Solution’, has helped over 17,000 Malaysians battle pimples, with close to 2,000 bottles sold monthly. 

“My passion for skincare stemmed from my personal struggles in fixing my acne. I realised that many formulations in the market have a high percentage of active ingredients that may not be suitable for all skin types to solve their specific skin concerns, and I wanted to fix that. Combining my pharmaceutical and medical knowledge, The Raw. was born to provide safe, high-quality, effective and most importantly, affordable products for Malaysian skin,” Adibah concluded.

* Year-on-Year comparison is done from 1 Jan 2023 - 31 Oct 2023 against 1 Jan 2022 - 31 Oct 2022.

** The Raw. on Shopee: https://shopee.com.my/theraw.skin  

Malaysian Sellers Prioritise Trusted Shopping Experiences

  

A new survey of sellers on Shopee has revealed how sellers are prioritising safe shopping for customers. When 500 Malaysian local and independent online sellers were asked "Which is your platform of choice in operating a safe online business for customers?" in September 2023, 90% chose Shopee out of nine possible other marketplaces to operate on. 

“These findings demonstrate the high level of trust that Malaysian sellers have in Shopee's ability to provide a safe and secure platform for their businesses. Our platform offers a variety of innovative features and protections that help to keep customers safe, such as Shopee Guarantee, secure payment options, and Preferred+ and Shopee Mall verification programs. Shopee also works closely with law enforcement agencies to combat fraud and protect its users,” said Kenneth Soh, Head of Marketing at Shopee.

Tangible Impact on Sellers’ Profitabilities

The #ShopSafeWithShopee survey found that nine in ten Malaysian sellers on Shopee have protected their business from any forms of online scams or fraud in the last year. Providing trusted shopping experiences has directly translated into the following tangible benefits:

53% of sellers have protected their brand reputation with stellar ratings, avoiding loss of followers, and reducing customer complaints of their store. 

24% of sellers have saved expenses from any liabilities that could arise from scams such as order cancellations and processing fees.

23% of sellers have sustained the long-term continuity of their operations because they are able to keep clients loyal and minimise or avoid online business disruptions.

These findings highlight the fact that sellers keenly understand that customers want to be confident that they are buying from trusted sellers and that their purchases are protected. By taking steps to ensure safe shopping, sellers know they can build trust with customers and boost their sales.

Prioritising Online Safety Features to Maximise Customer Trust

By design, Shopee strengthens responsible selling among its community of sellers by incentivizing them to ensure high standards of service to buyers. Shopee University’s Seller Education Hub also drives education through free webinars on Malaysia Brand Protection, Return Policies, and Shopee Mall. 

When asked, “When setting up your online business, what features do you prioritise to ensure your customers' safety?” Malaysian sellers who took the survey revealed:

47% of sellers on Shopee have established strong operational safety standards by complying with Shopee’s safe policies and guidelines, providing excellent customer service, and accumulating customer ratings and testimonials of this record.

35% of sellers have gotten verified as Shopee Mall, Preferred+, Preferred seller with the objective of allowing their customers know that they follow a 100% Authenticity Policy, adhere strictly to the 15-day return/refund policy for all buyers, and have no less than 95% of products listed as ready stock.

17% of sellers ensure that their customers know that Shopee offers a variety of secure payment options and return/refund policies, such as Shopee Guarantee, where payments to sellers are temporarily held by Shopee until buyers confirm that orders are fulfilled and satisfactory.

These proactive measures are in line with the expectations Malaysian customers have when seeking safe online experiences. In a similar survey of 1,000 shoppers earlier last month, Shopee found that Malaysians value the opinions of other buyers when making online purchases. They are also likely to choose sellers who have been verified by Shopee or who have a good track record of customer service.

This 11.11 Big Sale, users can shop worry-free at Shopee Mall. With over 5,000 renowned brands, users can shop from 100% authentic brands, enjoy a 15-day return policy, and benefit from an impressive 8X Money Back Guarantee. Shopee Mall Brand Memberships provides users priority access to the latest products, members-only discounts and promotions, and redeem vouchers and gifts while earning points with every purchase. On 11.11, users can enjoy daily deals and discounts from trusted brands like 70mai, Dessini, Skechers, SKINTIFIC, Vinda, and more, especially on Shopee Live. 

Shopee 11.11 Big Sale: https://shopee.com.my/m/11-11 

100% Authentic Deals on Shopee Mall: https://shopee.com.my/m/100-authentic-deals 

Unlock VIP Privileges with Shopee Mall Brand Memberships: https://shopee.com.my/m/shopee-mall-brand-memberships 

Dubai Chocolates by PHINIX STORE Go Viral on Shopee Live

PHINIX STORE is the local homegrown seller responsible for making Dubai Chocolates go viral on Shopee Live. Deploying a creative and systematic approach to live selling, founders Husman Setta and Khaled Hassan, also known as Abang Ah Ah switched from a social commerce site to Shopee Live in July 2023 and saw Malaysian candy lovers place more than 1,000 orders per day with them, far outstripping their initial targets of 50 orders a day. 

They attribute their rapid growth, of up to 90% uplift in sales, to the fact that Shopee Live has the right audience familiar with the platform and primed to shop on livestream events, compared to other apps in their experience where audiences were seeking entertainment but not shopping.

“At the time, these chocolates were not that well known on social media or other platforms…Now I can say that 90% of our daily sales come from Shopee Live, especially from returning customers. We get to build customer relationships and have good interactions with our customers. Sometimes, our customers have become like friends to us, they join the livestream to ‘hang out’. Even offline, sometimes the customers recognise us and say hi to us, and we talk as well,” Husman said.

For PHINIX STORE in particular, the freedom to communicate with the audience intimately on their new branded content channel, to provide live education about how to store and serve their chocolates, and conduct two-way conversations in real time allowed them to build brand trust quickly. 

Taking advantage of Shopee’s integrated solutions for ecommerce sellers, PHINIX STORE first attracts new audience traffic by offering Shopee Coins, then polls customers on Shopee Live to conduct user research on what products will sell out, uses their sales reports to figure out the best window to livestream, and influences conversion and loyalty by rewarding customers with gifts. 

Khaled, who hosts all livestream events, explains how he drives urgency and spontaneity during the short windows of purchase: “We have a timer countdown for promotion times for the users to come in and rush for the products on special price during game sessions. We also reward loyalty: if they buy a certain quantity of products, for example, we give them free gifts. With every purchase of more than 1kg of chocolate, we give them 100g free.”

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “We are so happy that PHINIX STORE has found the secret sauce for local sellers to succeed online. Shopee Live has been accelerating as a new and effective way to create two-way, personalised engagements between sellers and buyers to drive on-the-spot sales. We intend to empower even more local businesses to scale online in this way.”

Commenting on plans for the future and aspirations for other Malaysian sellers like themselves, Khaled and Husman agree, “Our plan is to expand our business outside of Malaysia via Shopee International Platform, with our perfume product, Hush, and food products. We call on all sellers to have an online shop with Shopee to expand their market reach. Shopee provides the best platform to sell and promote products. Shopee also can teach us how to sell products for those without any knowledge in live streaming.”

To date, PHINIX STORE has accumulated 74,000 followers on Shopee. These followers have bought 85,714 kilograms of Dubai Chocolate, and 163,000 pieces of Milo Energy Cubes. The store also offers luxury perfumes and sambal, catering to local tastes.

9 in 10 Malaysians Choose Shopee for Safe Online Shopping

 

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, today announced the results of #ShopSafeWithShopee survey that found 9 in 10 Malaysians prefer Shopee for safe online shopping. The survey also found that 8 in 10 Malaysians feel that Shopee provides the best scam support when shopping online.

Factors Influencing Buyers’ Decisions

When selecting a platform for online shopping, the top factor that influences Malaysian buyers is their ability to have safe shopping transactions, such as secure payment methods, clear return and money back policies, authentic/verified products, and great customer service resolutions. 

This is especially true for shoppers aged 35 to 49 years old, whereas younger shoppers aged 18 to 34 years old place greater emphasis on the popularity of the platform (assuming if more people use it, it's safe) and the wide assortment of products available.

#ShopSafeWithShopee survey was conducted among 1,000 Malaysian shoppers aged 18 and above. It found that the features that give shoppers the most peace of mind on Shopee are:

• Platform features that allow customers to verify sellers, such as 4-to-5 star store ratings, live demos on Shopee live stream, and seller chat functions (34%)
• Shopee Mall features, such as genuine premium brands, money-back guarantees, and the Authentic Deals Circle (33%)
• Shopee Guarantee, which releases money to sellers only when the customer confirms receipt of goods (29%)

“We are committed to providing our shoppers with a safe and secure online shopping experience,” said Kenneth Soh, Head of Marketing at Shopee Malaysia. “We have a number of initiatives in place to protect our shoppers, including Shopee Guarantee, Shopee Mall, and our dedicated scam support team. We remain committed to building a safe and secure environment for our users for an enjoyable shopping experience.”

Shoppers’ Awareness Levels about Scams

80% of shoppers consider themselves ‘sufficiently knowledgeable’ to ‘very knowledgeable’ about online shopping scams, whereas 20% have encountered situations involving counterfeit purchases, contact from suspicious sellers, or susceptibility to scams. 50% of respondents are worried about data breach (account stolen/hacked, stolen bank details), and 20% are concerned by fake sellers/counterfeit goods.

The survey also found that 30% of survey respondents have been a victim of an online scam in the last year. However, 70% said they were very lucky to avoid being scammed. The majority of those who were scammed were shopping for home and living products, followed by fashion and lifestyle items, and electronics. Both males and females across all age groups were equally susceptible to being a victim – scammers do not discriminate.

Of those who fell victim to scams, 38% reported it to Shopee Chat’s Live Agents to seek timely support. An equal number of respondents also reported to the relevant authorities, namely, the CCID via the Scam Response Center or Infoline, PDRM via SEMAKMULE, and to the National Scam Response Center hotline. 10% posted the experience on social media to inform the public, and 20% do not report these incidences.

How Malaysians Choose Trusted Sellers Online

In addition to the safety features offered by the platform itself, Malaysians also rely on social proof and other buyer endorsements when choosing a seller to buy from online. According to the survey, 7 in 10 respondents said that other buyer endorsements matter, with 33% looking at testimonials and reviews, 24% looking at store ratings, 12% looking at the number of loyal followers of the store, and 4% looking at top sales for the keywords searched.

The remaining buyers surveyed also check seller chat performance, cancellation rates and seller verification such as Shopee Mall, Preferred and Preferred+ tags to pick sellers to buy from.

This data suggests that Malaysians value the opinions of other buyers when making online purchases. They are also likely to choose sellers who have been verified by Shopee or who have a good track record of customer service. Social proof matters especially for buyers of Automotive, FMCG, Toys, Kids and Babies, Groceries and Pets, and Home and Living items. 

Northern Malaysia Leads the Way in Shopee Live Streams

 Shopee Spotlights Local reveals that the top performing Shopee live stream sellers from each state across Malaysia sold 4.6 Million ringgit in goods in the last twelve months by hosting more than 2,300 streams*. Shopee Live plays an integral role in driving the success of Malaysian businesses, as demonstrated by the recent 9.9 sales event where local sellers achieved a remarkable 36-fold order growth.  

Shopee revealed that half of the items sold by the most active livestream sellers were fashion, and this was evenly split between new and pre-loved apparel. This was closely followed by jewellery, perfume and beauty products which made up a quarter of livestream goods sold. 

Interestingly, the top four live stream sellers from Penang all sell jewellery, which may explain how the Northern region boasts the highest sales from Shopee Live of all regions with 1.5 million ringgit in goods sold followed by the Central region at 1.2 million ringgit sold. The most active region on Shopee Live is the East Coast with 30% of all streams coming from Kelantan, Terengganu and Pahang sellers. All states except Johor have livestream sellers who sell bundled and preloved goods.

Ranked by sales orders achieved during the live streams all year, top performing sellers in Malaysia on Shopee Live were: firstly, NaNNa Crystal Jewellery from Penang, secondly, ____SSLine29____her’s bag Heanny from Sarawak and third, Miera E-store from Kuala Lumpur selling preloved goods. Momo House from Kedah is a Shopee Preferred + seller with 1 million followers, the most of any livestreamer. 

Shopee Live sellers have benefited from the high levels of customer engagement and wide reach, demonstrating impressive growth. One such seller is Lulu Waniey, the owner of Lulu Resources from Kota Bharu, Kelantan, that offers Muslimah clothing**.

Before Shopee Live, Lulu operated in offline markets like Pasar Malam and Pasar Pagi. Some days, she could barely make RM100, facing constraints like renting a physical store and inconsistent market timings. She changed her own fortunes by embracing Shopee Live, which expanded her customer base, and boosted her sales significantly up to RM100,000 per month. 

Shopee Live's flexible scheduling allowed her to connect with customers at optimal shopping times, while eliminating physical store costs. Personalised content and built-in engagement activities drove strong customer relationships.

Lulu shared, "I am now 100% on Shopee Live. Having learned the ropes and gained confidence, I feel like I have my own large store, where customers eagerly await my broadcasts. What's more, I now have a better work-life balance, spending more quality time with my family. Running my business on Shopee Live has brought me not only joy but also fulfilment."

Meanwhile, Ooi Zhi Wei, owner of Zhi Wei Herb selling Grade-A nutritional herbs and nuts, was an early adopter of Shopee Live in 2019***. Zhi Wei embraced face-to-face interactions with customers, offered real-time product demonstrations, and ensured transparency on every live stream. Zhi Wei let shoppers see exactly what they would get when making a purchase, and developed strong relationships by allowing direct questions and answers.

Like Lulu Resources, Zhi Wei Herb saw immediate results. “My store performance improved markedly. Stronger relationships with my clients translated into higher store traffic. For instance, if we had 12,000 viewers during a session, approximately 70% of them would subsequently visit our Shopee store.”

Shopee Live: https://help.shopee.com.my/portal/article/78854-[Shopee-Live]-What-is-Shopee-Live

*Shopee Spotlights Local - Unveiling Malaysian Gems booklet features top performing live sellers in each state, by top number of livesteams and top sales generated in the last 12 months ended 31 July 2023: 

 https://sites.google.com/shopee.com/prnewsroom/home?pli=1 

**Lulu Resources Shopee store: https://shopee.com.my/luluresources 

***ZhiWei Herb Shopee store: https://shopee.com.my/ooizhiwei1171  

"Fun Under the Moon" Sungei Wang Plaza's Enchanting Mid-Autumn Festival Celebration

Get ready to be enchanted as Sungei Wang Plaza introduces the highly anticipated annual Mid-Autumn Festival Campaign, featuring a series of exciting festive celebration activities with the theme "Fun Under the Moon" from now until 1 October 2023.

Throughout the campaign period, the mall will be transformed with themed decorations, creating a strong Mid-Autumn Festival atmosphere. Every corner will be decorated with moon-themed landscaping, lanterns, and autumn trees, providing shoppers with great photo and video opportunities to capture beautiful moments spent with family and friends at Sungei Wang Plaza.

Sitting majestically above the Centre Court you'll find "Malaysia's Largest Inflatable Moon”, certified by The Malaysia Book of Records, The extremely large moon is accompanied by sparkling LED lights resembling stars. Benneth, you will find a captivating moonlit island decoration with radiant LED neon lights and enchanting autumn trees with lanterns, as well as the presence of symbolic mid-autumn festival elements like jade rabbits and auspicious clouds. At the main entrance, a second moon island awaits you, and see the Sungei Wang Walk come to live with colourful festive lanterns which are beautifully illuminated in the colours of the event theme.

In terms of activities, this year Sungei Wang Plaza has lined up a host of cultural performances and talent showcases. Not to forget the highlight of the mid-autumn campaign Fun Under The Moon Lantern Parade, will undoubtedly provide all shoppers with a truly immersive and unforgettable festival experience.

“Fun Under The Moon” is proudly presented by Sungei Wang Plaza with Magnum as the Main Sponsor. Mr Andy Cheng, Chairman of Sungei Wang Plaza Management Corporation, said, "We would like to express our gratitude to Magnum for their continuous support of our cultural, tourism, and social responsibility activities throughout the years. Sungei Wang Plaza will continue to provide a platform for people from different cultural backgrounds to gather, share and experience Malaysia's different festival celebrations, including the coming Mid-Autumn Lantern Parade."

THE HIGHLIGHT: FUN UNDER THE MOON LANTERN PARADE

Sungei Wang Plaza Mid-Autumn Lantern Parade, themed as a carnival, will be held on 24 September 2023. "Shoppers and tourists must not miss this largest Lantern Parade in Bukit Bintang. Everyone should come with their family and friends to have fun, witness and create unforgettable memories together", said Mr Joseph Teo, Centre Manager of Sungei Wang Plaza. Do drop by to say Hi to, MY Radio announcer Jack Lim, Emely, Aki, and Der Ting who will make their special appearance on that day. Moreover, the lantern parade will also have a full day of carnival games and performances, 30 lion dance troupes, LED dragon, stilt walkers, free giveaways, lucky draws and many more activities await our shoppers and tourists. 

MID-AUTUMN MARKETPLACE

From now until 1 October 2023, the Mid-Autumn Marketplace will be located on both sides of Centre Court and the Main Entrance Foyer, offering more than a hundred flavours of mooncakes, such as Hong Kong Bay, Duria, Hock Wong, JMM Cookies, Village Cookies, GYL Mooncake, Milky Way, and many more mooncake brands. Mid-Autumn festive items such as gifts, tea sets, lanterns, decorations, and snacks can also be found in the Mid-Autumn Marketplace. Don’t miss the chance to explore the market’s treasures and immerse yourself in the charm of the Mid-Autumn Festival.

FUN HAPPENINGS

To provide shoppers who are seeking the perfect festive atmosphere, Sungei Wang Plaza will host a series of celebration activities as part of the "Fun Under The Moon" campaign. We will celebrate this festival with a music extravaganza, including Piano Melodies, PPMUM 10th Year Anniversary Celebration, Apextar Academy Graduation Showcase, Guzheng Performance by Arise, the 1st Ratana Primary & Secondary State Singing Competition 2023 (Selangor), and the delightful Mid-Autumn Ukulele Show by ThiamGuitar. Also, don’t miss the opportunity to enjoy these festive performances, including the HanFu Costume Fashion Show and the 2023 Oriental Qipao Beauty Pageant @ Talent Show. In addition, we have an event that coincides with Malaysia Day, the Malaysia Day Cultural Costume Competition by Movekids and National Day 2023: Cultural Show by Special Kids planned for that special day. Additionally, the OPPA Anti-Scam Awareness Film Activation will also take place during the campaign.

MID-AUTUMN GIFT REDEMPTION

As a token of appreciation to shoppers who celebrate the event with Sungei Wang Plaza, shoppers who spend a minimum of RM218 in a maximum of TWO (2) accumulated receipts are entitled to redeem a Tea Filter Heat Resistant Tumbler. The Mid-Autumn gift redemption is available at our Sungei Wang Plaza Customer Service Counter on G Floor and is subject to terms and conditions. 

Sungei Wang Plaza's “Fun Under The Moon” Campaign aims to blend tradition and modernity, creating a unique festival experience for shoppers from all walks of life. Lastly, we would like to extend our heartfelt gratitude to our esteemed event partners Chambers Music, Move Production, Bunga-Bunga Syurga Down Syndrome Malaysia, Persatuan Pencinta Muzik Ukulele Malaysia (PPMUM), Apextar Academy, Fingerstar Talents Academy, International Qipao Association, Dream Film, A R.E.O Event Generator and ThiamGuitar for their invaluable support and being an integral part of “Fun Under The Moon” campaign success.

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.

Malacca-Based Motorbike Dealership Sets Records on Shopee Live

BLH Motor*, a Malacca-based motorbike dealership, successfully concluded its 9.9 Super Shopping Day Shopee Live campaign in Malaysia from 7th September to 9th September. The company achieved a record number of orders for over 50 units of 125cc to 155cc motorbikes, surpassing normal day orders by over 15 times in just eight hours of live streaming. Their first-ever 9.9 Super Shopping Day livestream drove 17 thousand engagements, reaching many digitally savvy Generation Z fans.

The livestream campaign not only built excitement with pre-hype livestreams and exclusive livestream-only RM799 off deals on 7th and 8th of September,  BLH Motor consistently educated buyers about the features of top trending motorbikes such as Yamaha Y15ZR, Yamaha Y16ZR, Yamaha LC135, and Yamaha Ego Avantiz. BLH Motor decided to experiment with livestream during 9.9 this year when they noticed many automotive sellers on it, hoping to utilise the new channel to reach the Malaysian motorbike community to offer full bikes, parts, and accessories.

On 9.9 Super Shopping Day, RM999 livestream-exclusive vouchers off motorbikes priced RM9,999 and above were snapped up by livestream viewers. After asking questions in the chat box, live shoppers put the desired bikes into their shopping cart, remaining assured that they would get after-sales service and care as if they had purchased the bikes in a physical dealership, such as free towing for breakdown incidents and consultations regarding the motorbike. 

The widespread popularity and overwhelmingly positive feedback from Shopee’s gearhead fans highlighted BLH Motor’s successful efforts in appealing to a wider community online and levelling up for sustainable growth. “Never in our time would we even think about doing live streams for motorbikes. This has been such an exciting learning experience, and a major eye-opener. Shopee was there for us every step of the way providing ample support and guidance, which enabled us to expand our market reach and sell more bikes,” according to BLH Motor’s spokesperson. 

”Live streaming is similar to selling something offline, except with bigger reach whilst providing a similar level of engagement and interaction. Buyers can engage sellers through Shopee Live within the comfort of their own homes — it is easier and more interesting — effectively another way for online customers to connect with us,” added BLH Motor.

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “We’re so overjoyed whenever a seller who is new to Shopee Live experiments and performs well. More and more Malaysian sellers are discovering that livestream is a great way to create engagement, urgency and drive conversions, even with more expensive items such as motorbikes. Congratulations to BLH Motor for achieving such great results for 9.9!”

The tremendous success of the campaign has motivated BLH Motor to look out for future livestreams and utilise Shopee platform features to continuously live-demo more bikes.  The demand for BLH Motor’s mopeds over 9.9 Super Shopping Day surpassed regular orders in their category by over 15 times, showcasing the power of Shopee Live and how sellers can leverage on this for more growth. 

BLH Motor expresses its sincere gratitude for Shopee’s 9.9 supporters who made their Shopee Live campaign such a fun experience. The company remains dedicated to being the trusted choice of a variety of Yamaha, Honda, SYM, Benelli, Modenas, and WMoto motorbike, service and repair, and spare parts.

*BLH Motor’s Shopee Store: https://shopee.com.my/blhmotor