Four Budget-Friendly Finds on Shopee Live To Transform Your Home this Chinese New Year

As Chinese New Year approaches, the desire for renewal stirs within. The festival symbolises a fresh start, abundant laughter, warmth, and joy. This year, many Malaysians are turning to Shopee Live, a platform overflowing with budget-friendly finds that transform Chinese New Year preparation into a delightful adventure.

Transform your home into a festive haven without breaking the bank. These curated finds from Shopee Live will make your guests feel right at home.

Dress Your Pets for Luck & Laughter with Ezlife

Chinese New Year brings out the need for new clothes in red as it symbolises a fresh start. This year, let the joy extend to your furry family with Ezlife's Pet Chinese New Year Costumes! Choose from six adorable designs, each embodying wishes for luck, prosperity, and abundant happiness. Family photos just got a whole lot more unforgettable as you capture these playful pups and purring princesses in their festive finest.

Ezlife recently educated over 7,700 viewers over Shopee Live for proper measurement fit and symbolic meanings behind their designs. The livestream host effortlessly tackled a diverse array of questions from "what do the Chinese words mean?” to “what size should I buy from my Chihuahua?”. He passionately explored each design, throwing in a playful joke about how the Lion Dance option would save you the cost of an actual troop this Chinese New Year performance.

As the clock strikes 8PM each night, Malaysians across the nation tune into Ezlife’s live stream to discover the latest gadgets to elevate daily living.

New Year, New Cosmic Cookware, New You!

Cookware sets are crucial in ensuring everything can be prepared efficiently and seamlessly. Through its dedication to aesthetics and health, Cosmic Cookware elevates the culinary experience. Investing in a high-quality cookware set makes cooking more enjoyable and motivating.

By popular demand from over 70% of 6,000 livestream viewers, Cosmic Cookware's host, Thivy introduced its proprietary 7-piece Cosmo Set. Made of ceramic, each piece is versatile and can be used for various cooking tasks, from searing and simmering to baking and roasting. Its non-stick surface lets you reduce fat and calories, so you can enjoy all the Nian Gao and glutinous rice without any worries at this reunion dinner.

Cosmic Cookware’s Shopee Live session takes streams every Tuesday, offering viewers additional Shopee Coins and 70% off vouchers throughout the session.

Declutter for the Festival with ILOVEHOME Official Store

This Chinese New Year, invite vibrant energy into your home with chic storage solutions designed to declutter with beauty. ILOVEHOME’s Toy Storage Box with Wheels comes in five stunning colours, offering stackable convenience in L and XL size options. These cleverly designed pieces tuck themselves neatly into corners, granting users the freedom to roll into the next room at will thanks to their built-in wheels. Lined up neatly, these boxes allow you to make the most out of your vertical space. Additionally, the detachable lid protects against dust, leaving toys clean and pristine.

In the middle of its New Year special Shopee Live session, a curious viewer asked, “how big is that toy storage box?” The host demonstrated just how big to over 32,000 viewers by climbing into its spacious depths with a cheeky smile. These spacious 39L and 70L storage boxes are ready to tame the clutter and bring order to your home.

ILOVEHOME is live-streaming every weekday at 9AM on Shopee Live to guide you towards a neater, more joyful home.

Unpacking the Symbols of Chinese New Year with Canny TC

Invite happiness and luck to your doorstep this Chinese New Year with the "福" calligraphy for prosperity. Canny TC’s carefully curated selection of vibrant ornaments act as a conduit for prosperity. Crafted from shimmering metallic gold and vibrant red paper, they come in over 15 dazzling designs to match your unique style to embrace the spirit of the new year.

As it was highly requested by most viewers, Canny TC debuted a hanging decoration featuring Ginkgo leaves. These 38cm ornaments bear the auspicious "财" symbol, promising wealth nestled within their leaves. A promise of overflowing fortune captivated viewers, who rushed to own a piece of this auspicious tapestry.

Every weekday at 4PM, join Canny TC as they unveil the hottest festive decorations for your home.

This Year of the Dragon, unlock Shopee Live’s magic as you discover new ways to decorate your festive haven or prepare the long-awaited reunion dinner. Let joy and laughter echo through your home, honour family traditions passed down, and remember, the most precious gifts aren't bought, they're built together.

Check out the Shopee CNY Sale now: https://shopee.com.my/m/chinese-new-year-sale

Kickstart the Year of the Dragon with Shopee CNY Sale!

 

Gong Xi Fa Cai! Shopee is ushering in the Year of the Dragon with spectacular offers, thrilling deals, and dazzling prizes with the annual Shopee CNY Sale. Get ready for a festive celebration with Shopee and shop for your Chinese New Year needs from now till 10 February! 

This Chinese New Year, Shopee is also giving lucky users the opportunity to win special angpow worth up to RM8,000 daily with Shopee Live! Prosper this Year of the Dragon with the lowest prices and best deals in the market!

FREE Shipping with No Minimum Spend: Say goodbye to shipping costs because Shopee is offering Free Shipping vouchers, releasing everyday at 12AM. Simply grab those vouchers, apply at checkout, and enjoy your CNY essentials with everyday Free Shipping till 10 February.

12PM Super Seringgit Huat Deals: Mark your calendars, set your alarms for 12PM, and get ready to shop till you drop with Super Seringgit Huat Deals everyday! This is your best chance to grab your favourite CNY products at discounted prices so don't miss out – shop now and check out at 12PM!

8PM 18% Cashback Daily: Get more ong and cashback when you checkout with Coins Cashback & Rebate Now vouchers during 8PM 18% Cashback Daily from now till 10 February! This is your chance to turn every purchase into Shopee Coins savings. Don't forget to grab your vouchers and let the savings begin this Chinese New Year!

Ong Mari Ong! - Win RM8,000 Angpow Daily with Shopee Live: Everyone loves collecting angpow during Chinese New Year! This CNY Sale, Shopee is offering you a chance to win amazing cash prizes via Shopee Live with Ong Mari Ong! Catch this exciting game show from 15 January till 2 February at 8PM and you might be one of the daily lucky winners to walk away with RM8,000 angpow.

To enter the game show, claim your unique code from the contest’s home page, make at least one livestream order, and tune in to Shopee Live at 8PM to see if you'll have the ong to play. If chosen via phone call, all you need to do is answer a simple question to proceed! Test your luck and choose a fortune cookie from eight gold bars displayed to see if you're our daily grand prize winner!

Shopee Mall: Dive into thousands of products on Shopee Mall, explore a world of luxury with Shopee Premium, and shop with confidence with 100% Authentic Deals this CNY Sale. Discover attractive promotions from over 5,000 official brands, or join Shopee Mall Brand Memberships for even more exclusive discounts. Enjoy a 15-day return policy and benefit from an impressive 8x Money Back Guarantee. Don’t miss out on the best deals from your favourite brands like POCO, Xiaomi, HONOR, Samsung, Maybelline, and many more!

Have More Fun with Daily CNY Quiz! and 2024 Zodiac Fortune: Test your CNY knowledge in Shopee’s Daily CNY Quiz from now till 2 February at 4PM and stand a chance to win 88 Coins every day! Plus, discover your 2024 Zodiac Fortune for a glimpse into the year ahead. Who knows, the dragon might shower you with blessings for your health, wealth, and love life!

This Chinese New Year, don't just celebrate – prosper with Shopee's CNY Sale! Mark your calendars and get ready to roar with laughter, cheer with savings, and ring in the Year of the Dragon with overflowing fortune! Heng ah, ong ah, huat ah!

Check out the Shopee CNY Sale now: https://shopee.com.my/m/chinese-new-year-sale

Shopee Influencers Champion Human-Centric E-commerce in 2024

 Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee Affiliates. The study discovered that 9 in 10 Affiliates are feeling positive for their e-commerce opportunities in 2024. These affiliates are excited to humanise e-commerce with increased personalisation, engage with more users on posts and livestreams, and drive more traffic for local sellers aligned with their values.

The Rise of Human-Centric Content 

When asked on the e-commerce trends they are most excited to embrace in 2024, 75% of affiliates were enthusiastic about creating more personalised content for their audiences. Shopee Affiliates want to have more authentic engagements with their audiences (30%), seek to personalise their content further through product education posts and livestreams (30%), while the remaining want to collaborate with more local businesses to drive awareness (15%). 

“Our affiliates are leading the charge in humanising e-commerce, providing users with original content and ultimately, building a stronger competitive edge for our local brands and sellers. This powerful statement tells us that Malaysian consumers are craving something real. They're tired of the perfectly polished posts on their feeds. They want to connect with real people, with relatable stories, and genuine experiences,” said Kenneth Soh, Head of Marketing at Shopee Malaysia, during the launch of the study today.

Sharing on the importance of authenticity and personalisation, Shopee Affiliate Livestreamer Celeste Phuah believes that developing original content is important when building sincere relationships with their audiences. “As an affiliate livestreamer, I believe it is important to be honest and open with my audience during my product recommendation live sessions. I will share my opinions on the products they are interested in based on my own experiences. When I get questions from the audience, I do try my best to inform them on the various benefits and features about the products,” Celeste said.

Building Communities Through Two-Way Engagement

A resounding 94% of Shopee Affiliates anticipate a surge in user engagement through the power of authentic content and interactive livestreams. This data unveils a crucial shift in audience behaviour, highlighting the growing demand for genuine connections between Shopee buyers and sellers, with affiliates taking on the mantle to digitally bridge this gap.

Andrew Tay in his capacity as the Chief Operating Officer for Val Media, a digital portal that produces influential content, explained that his team is enthusiastic to see more engagements and interactions from their audiences this year. “In the last few years, we have been branching out from just doing product review articles, to creative informative videos and social media postings. It is inspiring to see the different ways Malaysians consume digital content and we look forward to creating more content that drives user engagement and traffic for our local sellers.”

Championing Local Businesses in a Digital World

When Shopee asked the surveyed affiliates on what they want to achieve this year, an outstanding 100% aspire to drive more traffic to local sellers in 2024. Additionally, 96% of them want to collaborate with more local sellers that are aligned with their values, reflecting their #ShopeeSapotLokal spirit in supporting Made-in-Malaysia products to fuel the nation’s vibrant digital economies.

“I enjoy working with local brands and sellers as I believe it is important to support our homegrown entrepreneurs. It lights up my heart when I drive traffic and awareness for a local seller selling hand-made or traditional products to my audiences. I can’t wait to collaborate with these sellers in 2024 to create family-friendly content that is aligned with my Muslim culture and values,” said Rita Zafran, Shopee Affiliate (Top Posting Creator).

Shopee Affiliates collectively believe that the age-old phrase ‘Honesty is the best policy’ rings true when adding a human touch to their product insights and brand recommendations. They want to build sincere and genuine connections with their audiences, and aim to partner more with local brands and sellers aligned with their social and cultural values.

The “Championing Inclusive Commerce 2024” study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers. Further insights on Malaysian affiliates will be shared in greater detail in the coming week. 

WINTER HARVEST DELIGHTS: JETRO & SENDO ICHI'S JAPANESE SEAFOOD FEST 2024!

 

(Left to Right) Mr Ng Wei Shen, Managing Director of Cuisine Delight Sushi Yoshi, Aldred Yaw, General Manager of Sendo Ichi, Otsuka Kenji, Head Chef of Sushi Yoshi, Mr. Koichi Takano, Managing Director of JETRO Kuala Lumpur, Tan Pei Jun, Director of Mochiya and Kenro Abe, Senior Manager of Lalaport in Japanese Seafood Fest 2024. 

Japan External Trade Organization (JETRO) and Sendo Ichi Seafood proudly announce the collaboration in organizing the first ever Japanese Seafood Fest 2024, showcasing the finest treasures from Japan's seas. This event aims to strengthen cultural and business ties between Japan and Malaysia, offering a delightful experience for seafood enthusiasts and culinary connoisseurs alike.

Mr. Koichi Takano, Managing Director of JETRO Kuala Lumpur thanks the Malaysian public for their support towards Japanese seafood as value of food imports from Japan to Malaysia has tripled over the last five (5) years.

At the official media launch, Koichi Takano, Managing Director of JETRO Kuala Lumpur highlighted the significance of this culinary celebration.

"Our role at JETRO is to support the export of Japanese products including food globally. In Malaysia, we are delighted to note the value of food exports from Japan to Malaysia has more than tripled over the past five years. We are deeply grateful to Malaysians who recognise and have an appreciation for the quality and the taste that only Japanese food can bring.” stated Koichi Takano, Managing Director of JETRO Kuala Lumpur.

“I invite everyone to relish the exquisite Japanese seafood on offer, with the hope that it fosters a newfound appreciation of Japanese seafood. It is also my wish that you can continue this experience by visiting renowned establishments such as Sushi Yoshi, HUT Sake Bar, and Ten Itsu. For those who prefer the comfort of home, premium Japanese seafood is readily available at retail stores like Mochiya Fine Food Store.” he added. 

Japanese Seafood Fest 2024 media event featured Head Chef, Otsuka Kenji of Sushi Yoshi skillfully carving out a 60 kg tuna before serving it to guests. 

The festival kicked off with a grand launch featuring the carving of a 60 kg live tuna by renowned chef Otsuka Kenji of Sushi Yoshi. Guests and VIPs were treated to an exquisite sashimi delight, savoring the freshness and exceptional taste of Japan's harvest.

Aldred Yaw, General Manager of Sendo Ichi Kuala Lumpur believes in delivering “freshness first” with a commitment to sourcing food products ethically and delivering the highest quality food. 

"Today is a significant occasion as JETRO and Sendo Ichi unite for the Japanese Seafood Fest 2024. This event serves as a platform to introduce and highlight the excellence of fresh, sustainable seafood directly imported from Japan. Sendo Ichi upholds its commitment to the core principle of 'freshness first.” said Aldred Yaw, General Manager of Sendo Ichi Malaysia. 

He added, “Sendo Ichi remains steadfast to ethically source food products globally. We pride ourselves on delivering the freshest, highest quality food to health-conscious consumers, adhering rigorously to all food safety handling standards."

Collaborating with the best Japanese restaurants and partners such as Sushi Yoshi, HUT Sake Bar, Ten itsu, and Mochiya, the Japanese Seafood Fest aims to connect the artistry of Japanese gastronomy with culinary enthusiasts. Attendees can learn the craft of delightful handrolls, turning the festival into a feast for both the eyes and the stomach.

As part of the interactive experience, festival-goers can explore Japan's harvest, test their knowledge in a quiz, and be rewarded with samples of Maguro (Bluefin Tuna), Kaki (Oyster), Hotate (Scallop), Saba (Mackerel), and Hamachi (Yellowtail). To cap off the culinary adventure, visitors are encouraged to try on a "yukata" to commemorate the occasion.

Foodies and visitors are invited to register for the event to receive a RM20 cash voucher from Mochiya. The Japanese Seafood Fest 2024 will take place from 26th to 28th January 2024, from 1:00 pm to 7:00 pm, at WOW Plaza (South Entrance), Lalaport, Bukit Bintang City Centre.

Shopee’s E-Commerce Leadership Fuels Unprecedented Economic Inclusion

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, today revealed demonstrated proof of Malaysia’s radically inclusive digital economy by concluding 2023 with over 1 million Malaysians registered to stream on Shopee Live and over 450,000 new homegrown sellers, influencers, and affiliates incorporated into its marketplace ecosystem nationwide*. Inclusive by design, Shopee’s trifecta of collaborative government partnerships, free Shopee University upskilling programs, and seamless marketplace technology drove home the power of authenticity and hyper-localisation at scale in achieving real social equity. The impact on economic empowerment is clear: this year alone, 80 thousand sellers boosted earnings by 25% year on year, while affiliate orders grew 420% and livestream orders grew 500% respectively. 

“While our DNA is digital, and we bring the conveniences of virtual commerce, every one of our local sellers, influencers, and affiliates are real people building real communities on the ground. Not only are we direct to the community, but we are also highly passionate when it comes to using technology to help the underserved. Malaysians who shop from us have direct relationships with our sellers on Seller Chat, Shopee Live, and greet SPX couriers at the door. Malaysian brands and sellers align with our platform because our Shopee Guarantee, Shopee Mall, and 360 Marketing Solutions enable them to showcase how their values align with the values of our customers and are a force for social good,” explained Kenneth Soh, Head of Marketing at Shopee Malaysia.

Shopee Live Opens Up New Channel Opportunities at Scale

In 2023, Malaysians engaged with local influencer hosts 3.5 billion times on Shopee Live and the platform recorded 1 million local streamers registered since its inception in 2019. By investing in high quality studio production and KOL livestream services, increasing livestream touchpoints across the user journey, and offering in-stream tools to optimize livestreams for conversions, Shopee Live has become a key channel for discovery of locally made products.

• Over the last 12 months, livestream orders surged by an impressive 500% compared to the previous year.

• The adoption of Shopee Live by new local sellers saw a remarkable ten-fold increase in sales and a sixteen-fold surge in orders compared to the previous year

• Over 89,000 new affiliates onboarded to drive traffic to local sellers on Shopee Live.

• For sellers who realised over 500 thousand Ringgit in sales this year, livestream orders represented up to 40% of total platform orders.

#ShopeeSapotLokal Partners Government in Building Communities

Shopee’s leading role in partnering with the Malaysian government to ensure that local businesses can scale and succeed with e-commerce can be summed up with #ShopeeSapotLokal initiatives:

• Over 60,000 SME sellers are benefiting from Shopee strategic collaborations with ministries and government agencies, including the Malaysian Communication and Multimedia Commission (MCMC), the Ministry of Rural Development, and the Ministry of Trade and Cost of Living.

• Since its launch in June 2021, Pupuk@Shopee Campaigns in collaboration with MCMC’s PEDi’s Centers throughout Malaysia have driven over RM55 million in sales for 29,000 local sellers and boosted their average daily earnings year-on-year by 22%.

• Shopee recently teamed up with the Ministry of Communications and Digital (KKD) in November 2023 to aid 500 National OKU sellers through The OKU Celik Digital Program, pushcarts to assist OKU entrepreneurs and inviting Shopee OKU seller Kelly Chan to provide firsthand experience and tips for navigating the digital marketplace.

• Shopee actively champions Malaysia's small businesses, fostering a digital-first ecosystem for MSMEs in alignment with the government's vision to empower local businesses. Shopee has fully implemented the sales tax on imported low-value goods, serving as a catalyst for domestic MSME growth, reflecting a shared commitment to strengthening the local business landscape through proactive collaboration and alignment with regulatory measures.

Shopee University Teaches High-Value, In-Demand Skills For Free

As one of the largest free digital literacy resources in the country, Shopee University has become a powerhouse for local entrepreneurs, equipping them with the skills and knowledge to thrive in the competitive mobile marketplace. 

• 120,000+ attendees in daily classes, 600+ trained through offline bootcamps, and over 650 reached through community engagement events.

• 39,000 members of ShopeeUni Malaysia Facebook Group, fostering a supportive community of local sellers.

• ShopeeUni's Customized Offline Workshops tailored for OKU sellers: Kelly Chan, who suffered from Child Syndrome, tried making a living through a brick and mortar gift shop after she was amputated at 14. A severe skin condition later proved debilitating, as  she needed the flexibility to manage her health but many other growth platforms presented cash flow struggles and high debt risk. She solved her woes by being the most diligent attendee of Shopee Uni webinars and using the knowledge and tools to build a sustainable online business with Shopee.