Shopee Live, Video, and Affiliates Propels Major Growth for Fashion Brands Amid 8.8 Shopee Live Fashion Week

 

Last week, the 8.8 Shopee Live Fashion Week lit up Malaysia’s fashion scene, treating shoppers to unbeatable savings, daily fashion content, and non-stop livestream entertainment. With countless styles just a click away, Shopee made online shopping Lagi Murah and effortless with daily discounts on trendy fashion items, livestream, and free shipping with special appearances by Malaysia’s favourite content creators, Sharifah Rose, Cupcake Aisyah and Shak Shazwan.

This success was made possible through a powerful combination of Shopee Livestream, Shopee Video, and affiliate marketing, collectively driving visibility for fashion brands and making it easier for shoppers to discover new trends and while enjoying Lagi Murah deals.

Fashion Livestream Charts Order and Sales Growth 

During the 8.8 sale, Shopee Live took centre stage with non-stop daily themed fashion marathon shows. Covering the latest fashion finds, brand features, and influencer appearances, Malaysians tuned in for real-time product demos, expert styling tips, and interactive Q&As. Malaysians saved more than RM14 million by ordering through Shopee Live this 8.8, stretching every ringgit to enjoy the latest fashion trends without stressing the wallet.

During the campaign’s peak day, these livestreams drew up to 3X more viewers compared to an average day, giving fashion brands immense visibility and conversion. Through livestreams alone, Fashion brands witnessed a 2.9X increase in orders, with affiliates playing a crucial role in amplifying this impact through Shopee Live, contributing one in every four orders for fashion sellers. 

Livestreaming is a powerful tool for fashion brands to connect with buyers and demonstrate how their items look and feel through live interaction. Panda Eyes, a brand well-known for its diverse range of fashion products, saw first-hand the impact of livestreaming, “The 8.8 campaign’s strong focus on fashion gave us the perfect stage to engage with our audience in real time. By the end of the campaign, our orders increased by 3.5X compared to a normal day,” the brand shared.

Cupcake Aisyah, a popular fashion content creator says, “Livestreams are more than just a way to showcase fashion, they’re where I find great deals. Being part of the 8.8 sale and having the chance to walk as a model in the Shopee Live Fashion Runway Show was truly special for me. It gave me a unique opportunity to connect with Malaysians, share my love for fashion, and show my followers how to shop smart, something I genuinely enjoy doing.” 

(from left) Content Creator Sharifah Rose, Nur Aisyah (Cupcake Aisyah), Shak Shazwan

Shopee Video and Affiliates Uplift Fashion Brands

On top of livestreaming, Shopee Video proved to be another effective tool for fashion growth this 8.8, serving as a crucial touchpoint for brands and shoppers. Led mainly by affiliates, it leverages short-form content and word-of-marketing to help shoppers find new fashion pieces at Lagi Murah prices. Fashion brands that tapped into Shopee’s extensive network of 800,000 affiliates during 8.8 saw their affiliate-driven sales almost doubled through Shopee Video.

Adding to the excitement, Get Ready With Shopee (GRWS) was the campaign’s centrepiece contest where thousands of fashion-themed Shopee Videos were submitted during the campaign. The videos garnered more than 15 million views, positively boosting the reach and engagement of featured fashion brands throughout the contest.

Popular Items Malaysians Love this 8.8

Beyond entertaining content, Malaysians also searched for fashion accessories the most, with women’s shoes, bags and blouses leading the search rankings during 8.8.

“8.8 Shopee Live Fashion Week shows how our content tools, together with affiliates, help connect brands and buyers. By making it easier for shoppers to find what they want, we continue to reinforce Shopee as the preferred platform for affordable fashion,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. 

This powerful collaboration not only enhances convenience but also aligns perfectly with Shopee’s mission to support the growth of businesses of all sizes, a commitment deeply embedded in the company's culture and operations. 

Shopee Seller Summit 2025: Powering Resilient Growth with Malaysian Sellers

 

Shopee Malaysia brought together hundreds of local entrepreneurs at its annual Seller Summit, themed “Future of E-Commerce: Profitable Growth with New Wave Shoppers”. The 2025 edition focused on how sellers can deepen engagement, improve fulfilment, and expand regionally — all while tapping into smarter tools to grow sustainably.

In her opening keynote, Shopee Malaysia’s Country Director Saovanee Chan-Somchit outlined key focus areas guiding the platform’s second-half 2025 roadmap - including seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. These priorities reflect Shopee’s commitment to helping local sellers grow sustainably while adapting to changing buyer habits and a more competitive e-commerce landscape.

"Our goal is to help sellers grow smarter, not just bigger - with tools and support designed to match how Malaysian buyers shop today,” she said. 

Driving Growth Through Content and Creators

One highlight from the summit was Shopee’s expanding content ecosystem, including Shopee Live, Shopee Video, and YouTube Shopping via Shopee Affiliates, which together enable sellers to showcase products in engaging, real-time formats. Supported by a network of 650,000 registered affiliates, these channels help drive strong product visibility and conversion, and have become vital engines of traffic and trust for local sellers.

These content formats are especially effective in reaching younger, high-intent buyers, such as Gen Z and Millennials, who increasingly rely on video reviews and influencer recommendations to inform their purchase decisions. 

To help sellers tap into this growing ecosystem, Shopee continues to invest in expanding its affiliate network. Initiatives like the Content Creator Club, Video Missions, and Stream-a-Thons incentivise more creators to join and produce high-quality content, ultimately giving sellers access to a wider pool of advocates to help boost product discoverability and engagement.

Faster, Smarter, and More Flexible Fulfilment

Shopee also unveiled upgrades designed to improve delivery speed and buyer experience, translating directly into better conversion and seller ratings:

• Same-Day and Next-Day Delivery have expanded nationwide, giving more buyers access to faster shipping options.

• Cross-State Next-Day Delivery is now available between Melaka and Negeri Sembilan, with more routes to be introduced progressively. This upgrade helps sellers reach nearby states faster, improving buyer satisfaction and increasing the chances of repeat purchases.

• Instant Delivery will be launched soon, offering on-demand doorstep arrival within hours — a convenient solution for sellers serving time-sensitive or last-minute buyers. This will be rolled out first in the Klang Valley, before being introduced across other regions over time.  

Sellers also benefit from Buyer Self Collect, now available at over 5,000 pickup points nationwide, and offering free shipping with no minimum spend. This not only helps buyers save on delivery costs, but also improves order completion rates by reducing failed deliveries and returns - giving sellers greater delivery flexibility and higher buyer satisfaction.

Fulfilled-by-Shopee (FBS) Helps Sellers Scale Efficiently

The summit also featured deep dives on Fulfilled-by-Shopee (FBS), a one-stop solution where Shopee streamlines the process of order fulfilment, from picking and packing to shipping. This enhances daily operations, reduces manual workload, and ensures buyers enjoy faster, more reliable deliveries.

Key benefits for sellers include:

• Faster delivery, leading to better buyer satisfaction and higher repeat purchase rates
  
  

• Stronger handling metrics, including lower return rates and fewer order cancellations
  
  

• Exclusive perks, such as discounted fees, access to East Malaysia, and tools like virtual bundling

These services are especially helpful for sellers managing campaign-day spikes or storage limitations, enabling them to scale operations efficiently without needing to invest in additional manpower or warehouse space.

Smarter Tools That Lighten Sellers’ Operational Load 

Shopee also introduced tools to help sellers manage daily operations more efficiently. The AI Shop Chatbot automates responses to common buyer inquiries, allowing sellers to focus more on fulfilment and store optimisation. Meanwhile, visual support features like AI-assisted content generation help sellers enhance their product listings with minimal manual editing, enabling them to stay competitive with greater ease.

Together, these solutions reduce repetitive work, increase conversion rates, and help sellers focus more on growing their business.

In addition to these tools, Shopee also reaffirmed its commitment to seller sustainability, highlighting ongoing measures that help reduce the cost and complexity of doing business. These include fee exemptions for new and smaller sellers, and zero fees on essential goods. These policies aim to give sellers a more stable foundation to grow — especially in a competitive and cost-sensitive retail environment.

Stronger Post-Purchase Support

To enhance the overall selling experience, Shopee has streamlined its returns and refund process. The platform now covers select return shipping costs and offers clearer protections for sealed-item returns - helping to reduce disputes and strengthen seller confidence after the point of sale.

Real Lessons shared by Shopee Sellers

The summit concluded with a panel featuring successful sellers from KitaShopSabah, Sangla Foods, Pineng Malaysia, and Mari Mari Home, who shared insights on how they scaled their businesses on Shopee.

“For double-digit campaigns, we always prepare by thinking about buyers’ point-of-view and adopt aggressive voucher strategies, making sure we capture buyers across different basket sizes. Making buyers happy translates into sales for us,” Fong Shu Ying, Senior Product Manager, Sangla Foods.

“During campaigns my orders can reach over 7,000, so Shopee recommended that we join the Fulfilled-By-Shopee (FBS) programme. FBS has helped ensure all my parcels are packed properly, shipped on time, and has saved us the hassle of having to drop off our parcels ourselves. I’m now looking at onboarding my other stores to FBS as well,” Law How Keong, Managing Director, Pineng Malaysia.

Their experiences highlighted how Shopee’s ecosystem of tools — from fulfilment support to campaign planning — helps sellers manage growth more effectively and deliver better outcomes for buyers.

As Shopee marks 10 years in Malaysia, the platform reaffirms its commitment to empowering local businesses and helping them grow with confidence. From marketplace innovation to community-driven learning, Shopee continues to build practical solutions to support the sellers who have shaped its journey.

Shopee 7.7 Mid Year Sale Offers Malaysians Unbeatable Value with ‘Lagi Murah, Lagi Cepat’ Deals

 

Get ready for a shopping experience like no other with Shopee’s 7.7 Mid Year Sale — happening now until 9 July. Enjoy Lagi Murah prices, Lagi Cepat deliveries, and the most exciting livestream deals of the year, all in one place. 

Shopee’s beloved Murah Police, Mak Kiah Ferry, is back in a brand new 3-part skit series. With her signature humour and charm, she shares shopping tips and reminds everyone that the smartest Malaysians always shop Lagi Murah, Lagi Cepat. And she’s not doing it alone. Catch Mek Yun, Chazy Nash, Yana Samsuddin, Wan Chai, and hundreds more of your favourite influencers sharing their top Lagi Murah finds throughout the 7.7 Mid Year Sale. 

Here’s what’s in store for the 7.7 Mid Year Sale: 

50% off Daily with Shopee Lagi Murah 

Enjoy up to 50% off daily on essential household items, personal care products, groceries, and more. Find the “Lagi Murah” tag to enjoy all the best-value deals guaranteed. Check out these top 3 must-have deals:

1. Maggi Hot Cup Curry 58g x 6s (x2)

• Original Price: RM28.00 | Shopee’s Price: RM14.00

• Add to cart now
  
  

2. NESTLE MILO 3in1 Activ-Go Mixes (33g x 26's)

• Original Price: RM27.90 | Shopee’s Price: RM13.95

• Add to cart now
  
  

3. Vinda Deluxe Smooth Feel Toilet Tissue 3 Ply (27 Rolls)

• Original Price: RM65.60 | Shopee’s Price: RM43.56

• Add to cart now
  
  

Guaranteed Next-Day Delivery with Shopee Lagi Cepat 

Say goodbye to waiting. With Shopee’s Guaranteed Next-Day Delivery, orders checked out and paid before 12PM will arrive as soon as the next day. Just look for the “Lagi Cepat” tag to enjoy faster deliveries.

Free Shipping with No Minimum Spend 

Every ringgit counts, enjoy nationwide delivery with no minimum spend by claiming our Free Shipping Vouchers. Prefer to self collect? Exclusive free shipping vouchers are also available for Self Collection orders!

Non-stop Entertainment and Shopping on Shopee Live

Starting 1 July, tune in daily at 9PM to catch exclusive iQIYI originals, Senyawa and Satu Hari Nanti, on Shopee Live. New episodes are released every night until the final episode of each original series, so don’t miss out! 

While waiting for the exclusive originals, join sellers and content creators as they go live every day to provide the best Lagi Murah deals, conduct demos in real-time, and drop exclusive livestream-only vouchers, especially during 8PM Shopee Live hours. And don’t miss the 12AM Mega Midnight Madness on 7 July where massive limited-time deals will be up for grabs! 

Enjoy Up to 50% Off with YouTube Shopping

On top of the Lagi Murah Daily deals, enjoy additional discounts up to 50% off, with minimum spend of RM50, for products discovered through YouTube Shopping. Whether it’s beauty, tech gadgets, or home decor, watch and shop Lagi Murah with YouTube Shopping. 

Tap & Win a Motorcycle Daily

Shopee is giving away a motorcycle every day from 1 to 7 July! Stand a chance to win a new motorcycle by playing Tap & Win and making a purchase within the same day (no minimum amount required!). The more orders made, the higher the chance of winning a motorcycle. 

Everything You Need, Lagi Murah and Lagi Cepat 

From exclusive daily premieres of iQIYI originals, daily chances to win a motorcycle, additional discounts through YouTube Shopping, free shipping vouchers with no minimum spend, guaranteed Next-Day Delivery, and daily 50% Lagi Murah deals, Shopee’s 7.7 Mid Year Sale is a shopping experience not to be missed! Visit shopee.com.my/m/7-7  or open the Shopee app now to explore the biggest Lagi Murah, Lagi Cepat deals before they are gone. 

Shopee’s Largest Event Mobilises 2,000 Affiliates to Help Malaysians Discover the Best 7.7 Deals

Shopee hosted its largest affiliate creator activation to date on 21 June, bringing together over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House — a flagship on-ground platform where affiliates, brands, and the Shopee ecosystem come together to connect, learn, and collaborate ahead of the 7.7 Mid Year Sale. The event empowers affiliates to drive discovery, while helping Malaysians shop Lagi Murah and Lagi Cepat.

Headlining this edition were main sponsors Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, alongside local favourites such as Naelofar, The Pastels Shop, Al ’Ard, BateriHub, ZUS Coffee, and many more. These brands engaged affiliates through live demos, product showcases, and instant content opportunities. The result: richer, more localised content, from beauty tutorials and tech unboxings to real-time Q&As, that helps shoppers discover trusted picks that deliver Lagi Murah value and Lagi Cepat service this 7.7.

This June edition of Shopee House more than doubled the turnout of its February edition, drawing over 2,000 affiliates and marking a bold step in Shopee’s efforts to scale creator-led commerce. The event blended campaign execution with community building through panel sessions, masterclasses, and brand booths. Affiliates also participated in livestream matchmaking, co-hosting real-time sessions with sellers to drive exposure ahead of 7.7.

Headlining the panel discussion “Content with Purpose,” creators Muhamad Zaki bin Saidatul Akmal (Brozaki), Syakirah Al-Edrus (JoyahSiKepoh), and Fatimah Az Zahraa' Binti Jamil (FHStore) shared how authenticity, honesty, and consistency build trust and drive conversion. 

“It’s not about going viral, it’s about being real,” said Brozaki. “People follow you for who you are, and they buy when they trust what you say. With Shopee Live and Shopee Video, I can show real product experiences and that’s what people connect with.”  JoyahSiKepoh added, “Your content doesn’t have to be perfect, just honest. Shopee makes it easy to share what I love using trackable product links, vouchers, and the ‘Shopee Lagi Murah’ tag, so my followers can shop smarter and I can earn too.” For FHStore, consistency is key: “Even simple, everyday content builds momentum when you speak your customer’s language. Shopee’s tools make it easy to upload, tag, and focus on the message.”

In the Shopee Live Masterclass, top livestreamer Norazlina Binti Azmi (Mekallynashop) offered a practical playbook for campaign execution. “You don’t need a big team to succeed, just the right tools and the right rhythm,” she said. “Features like pinned comments, real-time vouchers, and product tagging make it easy to guide viewers from interest to checkout.”

Meanwhile, in the YouTube Masterclass, tech creator Muhammad Najmi Abdul Rahman (TheKampungNerd) shared how long-form content can be built from livestreams, FAQs, and buyer reviews, a sustainable approach for creators with limited resources. “You don’t need fancy production to add value,” he said. “If you listen to your audience and explain things clearly even through a simple tutorial or comparison video, that builds trust.” 

“As we head into the 7.7 Mid Year Sale, Shopee House reflects the next chapter of our investment in content-led commerce.” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “We’re helping creators grow through programmes like the Content Creator Club, Livestream Ads Incentives, and our new YouTube partnership, which lets affiliates turn videos and YouTube Shorts into fully shoppable content. Powered by our Affiliate Marketing Solution and driven by our commitment for Lagi Murah and Lagi Cepat, these initiatives give creators more ways to earn, connect with brands, and help shoppers find unbeatable value from voices they trust.”

Shopee’s Affiliate Programme now includes over 500,000 creators from all walks of life nationwide, from stay-at-home parents and university students to niche content experts and full-time livestreamers, to help buyers make more informed decisions through real-life reviews, product demos, and relatable recommendations. 

Shopee House is a cornerstone of Shopee’s long-term strategy to build an inclusive, creator-powered digital economy. By combining people, tools, and insights, it transforms content into commerce and relationships into results. As 7.7 approaches, Malaysians can look forward to exclusive deals, real-time demos, and trusted affiliate reviews on Shopee Live and Shopee Video. Whether you're seeking trusted recommendations, local product insights, or unbeatable value, Shopee’s affiliate community is ready to help you shop Lagi Murah and Lagi Cepat this 7.7 Mid Year Sale, which begins on 25 June 2025. Visit https://shopee.com.my/m/7-7 for more information.