Smart Spending Redefined: Malaysian Shoppers Now Balance Price with Quality

 

Malaysians are still watching their wallets - but they’re also watching livestreams and product videos before making a purchase. According to Shopee’s latest consumer survey*, while 42% of respondents still value discounts and low prices, a greater number - 58% - now prioritise product quality and seller credibility when deciding if something is truly worth it.

This emerging trend of smart spending signals a new chapter in e-commerce: shoppers remain price-conscious, but they’re no longer buying blindly based on discounts alone. Instead, they are leveraging Shopee’s trust-building tools such as Shopee Live and Shopee Video, affiliate content, and trusted reviews to find the right balance between affordability and quality. Smart shoppers are more intentional, using digital tools to stretch every ringgit and ensuring valuable purchase decisions.

Validating Product Quality Through Social Proof

While price remains a key motivator, today’s shoppers aren’t just chasing discounts - they investigate product quality from readily available tools before buying. 

Around 60% of Malaysians use built-in features like daily vouchers, cashback offers, Shopee Coins, and the ‘Lagi Murah’ tag to find the best deals. In fact, 79% of respondents reported stacking vouchers to maximise their savings, while 40% actively searched for the ‘Lagi Murah’ tag to ensure they’re getting the lowest possible price. But here’s what’s new: shoppers are complementing these tools with deeper research and validation features, especially Shopee Live and Shopee Video.

Nearly 83% of users now use Shopee Live to help them decide what to buy. These livestreams provide more than just entertainment - with real-time demos, authentic seller interactions, and exclusive deals - they create a sense of trust that static product listings can’t replicate. It’s not just about what is cheapest, but why it’s worth buying.

Short-form content, like Shopee Video, serve as quick, credible reviews that further build buyer confidence. Around 70% of respondents trust creator recommendations, especially when backed by strong seller ratings and verified user reviews. And when trying out new products or new sellers, nearly half of all respondents consider seller ratings and buyer reviews as their most important reference point. This shows a growing demand for social proof and transparency where product value includes social validation. 

Redefining “Worth It”: Quality + Affordability = Smart Spending

This emerging trend marks a lasting evolution in Malaysian online shopping habits. Today’s consumers aren’t just clicking on the cheapest item - they’re evaluating, comparing, and looking for proof of product quality. That means offering compelling deals and investing in real-time engagement, informative content, and trust-building experiences.

In response to the rise of smart shoppers, Shopee is actively expanding its affiliate ecosystem from driving more short-form content through Video Missions, nurturing high-quality creators via the Content Creator Club, and facilitating targeted affiliate matchmaking for sellers and brands. These efforts are beginning to show meaningful impact: in the recent Raya Bersama Shopee and 5.5 Fashion & Beauty Festival, affiliates contributed 1 in 3 orders, underscoring their powerful role in driving conversion through trusted, relatable content. This ongoing development reflects Shopee’s commitment to equipping shoppers with richer, trusted content that supports smarter purchase decisions, ultimately helping sellers grow and contributing to long-term digital economic progress.

This commitment is already delivering tangible results for local sellers like Mohd Naimran Nordin, founder of Adnaa, a brand known for elegant and affordable traditional wear. During the Raya Bersama Shopee campaign, Adnaa’s sales grew by 170% through the use of Shopee’s content-driven tools like Shopee Live and Shopee Video which Naimran shared, “brought our designs to life, helping customers see the quality and fit in real-time.” During the campaign Adnaa saw orders grow across all features from Shopee Live (116%), Shopee Video (281%), and most impressively affiliate content (227%). 

Adnaa’s success reflects why Shopee is doubling down on content and community. “Today’s shoppers are more informed than ever,” says Tan Ming Kit, Head of Marketing at Shopee Malaysia. “They’re not just looking for the lowest price - they’re looking for confidence and meaningful value. That’s why we’ve invested in tools like Shopee Live, Shopee Video, and driving affiliate content. We want to empower Malaysians to shop smarter and give sellers more ways to drive conversions through building credibility and connecting meaningfully.”

This shift in smart shopping marks a lasting change. For brands and sellers, value is no longer just about price. It’s about layering affordability with trust.

Style Meets Smart: How These Creators Stay On-Trend Without Breaking the Bank

 

In a world where trends evolve with every scroll, staying stylish and on-budget takes more than just good taste. For many fashion-forward Malaysians, keeping up with trends means shopping with intention and finding the best deals without compromising on looks.

Whether it’s snapping an outfit idea to track down lookalikes, browsing creator-led style edits for inspiration, tuning into livestreams for a closer look, or timing checkout for the best stack of vouchers, savvy shopping habits have become second nature for many Malaysians. For creators like Sharifah Rose, Yaya, Asyraf Rozami, Hanisha Jaafar, and Syamimi, every step from discovery to checkout is a chance to shop with both style and strategy.

Inspiration Hits: From Camera Rolls to Curated Feeds

It often starts with a vibe. A screenshot. A street style post. A saved look on social media. 

For Sharifah Rose, inspiration lives in her camera roll. “If I see something I love, I snap it or save it, and the best part is, there’s this feature on Shopee where I can just tap the camera icon, upload the photo, and it shows me a whole list of perfect matches. No more guessing keywords or scrolling endlessly.” Thanks to this visual search, what starts as a spark of inspiration turns into a plethora of choices, tailored to her taste. It’s part moodboard, part treasure hunt. From there, she uses size and colour filters to fine-tune her search, and before she knows it, her wishlist is filling itself.

For Syamimi, inspiration often comes from scrolling through curated style edits — especially those featuring her favourite influencers. “It’s like browsing your friends’ top recommendations, all in one place,” she says. “Shopee pulls together what influencers are wearing and loving, so it feels real and personal”. When she’s stuck for ideas or in between trends, it’s her shortcut to fresh styling inspo. “Sometimes I just want to know what people with good taste are wearing. I go there, see what’s trending, and suddenly I have a whole look in my cart.”

Building the Look: Try Before You Buy (Sort Of)

For creators like Syamimi and Asyraf Rozami, shopping is a multisensory experience, and they’re not doing it blindly.

“Livestreams are my version of window shopping,” says Syamimi. “On Shopee Live, you see the fabric move, how it fits on a real person. You can ask questions in real time, and sometimes, the seller even styles it live. It’s part fashion show, part styling session and often comes with live-exclusive vouchers that reward you for tuning in at just the right moment.”

Asyraf agrees. “Especially with menswear, I want to see how a blazer sits on the shoulders or whether the material has the right structure. Livestreams and videos give me that insight before I commit.” His personal rule? “Don’t buy until you’ve seen how it wears, and if you’re shopping on Shopee, always stack vouchers and keep an eye out for the Lagi Murah tag. It gives me peace of mind knowing I’m getting the best deal possible.”

Beyond livestreams, Syamimi also keeps an eye on Shopee Video, where fellow creators and affiliates casually review or style items they love. “It’s not just helpful, it’s fun. And when there are video-exclusive vouchers, it feels like a shortcut to looking put together and saving money.”

She also follows Shopee affiliates on social media, where they often share “Outfit of the Day (OOTD)” or “Get Ready With Shopee (GRWS)” videos and honest fashion reviews, highlighting their favourite finds with direct links. “It’s so easy — you see what they love, click the link, and poof, the item’s yours. No hunting, no guesswork.”

The Checkout Strategy: Mastering the Art of Affordable But Stylish Spending

When it comes to checkout, timing and tactics make all the difference for these creators. Yaya is a true strategist, always on the lookout for the best ways to stack discounts and save. “I keep an eye out for exclusive fashion vouchers, especially during big campaigns,” she says. “I’ll see if I can stack store vouchers, platform codes, cashback, and free shipping, and if I’m just short of the minimum spend to unlock a voucher, I’ll add something small like socks or a belt to meet the requirement.” It’s part of her styling process: Look cute. Save smart.

Asyraf takes a more laid-back approach, but with the same intent. “I keep my wishlist in the cart. I’ll check back during the week and see if prices drop or if a  deal appears. Sometimes, Shopee also suggests items based on what I’ve browsed, which makes the whole process feel intuitive.”

Even Hanisha, who shops more spontaneously, notices the nudges. “I’ll be scrolling, and suddenly the item I liked before pops up with a great deal, it’s almost like the app knows what I want,” she laughs. “Sometimes I’ll find items with ‘Lagi Murah’ tag, it makes the decision easier as it tells me straight up this is the best deal I’m going to get.”

The Joy After Checkout: From Deals to Confidence

Smart shopping doesn’t stop at checkout — it’s also about peace of mind after the buy. Sharifah lights up recalling a Shopee Live-exclusive deal where she got a dress for half the price she expected. What made it better? Knowing she could return it stress-free if it didn’t fit. The same confidence powers Syamimi’s latest Shopee haul turns into her next GRWS (Get Ready With Shopee) video, with full confidence that she can return or exchange anything that doesn’t live up to her expectations.

Yaya finds five ways to remix a RM30 blazer across café hopping, shoots, and content, all while shopping smart and worry-free. Hanisha turns a last-minute brunch outfit into a full-day slay, all under RM100, backed by the comfort of knowing she’s protected if the item doesn’t fit right.

In a world where shopping smart is just as powerful as dressing well, these creators remind us that affordability doesn’t mean compromise. It means control, access, creativity — and the confidence of knowing you’re covered, even after checkout.

More Than a Deal: A New Kind of Fashion Mindset

There’s no template here. No one-size-fits-all. Just personal rituals that feel empowering because finding something you love, at a price that makes sense, is the new kind of reward.

Whether it starts with a camera search or a curated scroll, whether they wait for voucher drops or catch livestream-only steals, these creators show that the real flex isn’t how much you spend — it’s how good you feel knowing you made it work your way. After all, fashion isn’t just about what you wear. It’s how you get there. 

Discover curated fashion picks, exclusive deals, and daily steals at shopee.com.my/m/fashion-beauty and https://shopee.com.my/m/shopeelagimurah — and find your own way to style smart.

Shopee Empowers Malaysian Creators Through the YouTube Shopping Affiliate Programme

 

Shopee Malaysia has partnered with YouTube - through the YouTube Shopping Affiliate Programme in Malaysia - to give local content creators more ways to monetise their videos by turning them into shoppable content. The Programme enables creators to tag Shopee products directly in their YouTube videos, Shorts, and livestreams — making it easier for viewers to discover and shop without leaving the platform. This new pathway not only empowers creators to earn, but to also reach wider, more engaged audiences.

This milestone builds on the rapid momentum of Shopee’s Affiliate Programme, which has seen exponential growth across livestreaming and short-form content platforms. In 2024 alone, Shopee Affiliates orders rose by 81% year-on-year, Shopee Live affiliate orders surged by 248%, and Shopee Video affiliate orders grew 63x between April and December.  Open to everyone — from creators to everyday users — the programme empowers individuals to earn through tagged content, product reviews, and livestreams, all powered by Shopee’s Affiliate Marketing Solution (AMS).

“At Shopee, we’ve always believed in empowering our affiliate community with the right tools,

training, and opportunities to grow. This first-of-its-kind collaboration with YouTube is an

extension of that commitment. The YouTube Shopping Affiliate Programme opens up new ways for creators to connect with brands, earn sustainably, and be part of a thriving content-commerce ecosystem. With Shopee Video and Shopee Live in the mix, affiliates can reach more people and drive even stronger engagement, ” said Tan Ming Kit, Head of Marketing and Business Intelligence, Shopee Malaysia.

As part of the session, Tan also introduced creators to Shopee’s Affiliate Marketing Solution (AMS) — the platform powering this initiative. AMS gives creators a suite of tools and rewards, including:

• Upsized Shopee commissions: Earn higher commission rates — up to 10% from Shopee during peak events such as Double Digit and Payday Sales , plus up to 80% commissions from selected sellers.

• New Affiliate Youtube Incentives: Participate in the New Affiliate YouTube Milestone Programme to earn up to RM1,500 cash incentive by tagging YouTube videos and Shorts with Shopee products.

• Monthly challenges: Earn up to RM1,500 cash incentive for hitting monthly sales milestones

• Exclusive vouchers: New-to-Programme affiliates receive up to RM700 worth of vouchers

Over 200 creators attended the event, which featured interactive activities like live

product-tagging demos, “Shopping Missions” , a sharing session with top YouTube creators, as well as connecting with brand sponsors.

For many creators, the programme offers a turning point in how they think about their content. 

“I’ve been reviewing everything from PCs to smartphones for years, but the Shopee Affiliate Program gave my content a real business edge. It’s more than just sharing — it’s about helping viewers make smarter tech choices. With Shopee now partnering with YouTube for the YouTube Shopping Affiliate program, I’m excited my viewers can shop the exact products I recommend, straight from my videos. It’s a powerful step forward for creators like me, ” said Asraff Jeffery, Malaysian tech YouTube creator.

With the YouTube Shopping Affiliate Programme, Shopee and YouTube are unlocking new earning opportunities for creators at every stage — from first-time affiliates to seasoned content professionals. Sellers of all sizes also stand to benefit, gaining smarter, creator-driven ways to stay ahead of trends and build deeper audience connections.

“As a Shopee Affiliate, I’ve always focused on building trust with my audience — but I’ve been

looking for new ways to grow and reach more viewers. After this session, I’m excited to explore YouTube as a new space to share content and connect, ” said kalcubemaster, a Lifestyle Shopee Affiliate. “The YouTube Shopping Affiliate Programme makes it feel more doable — and more rewarding.”

This is just the beginning. Whether you're a budding creator or an established name, the tools are ready — and the opportunity to turn content into commerce is yours to take. Creators who meet the eligibility criteria can sign up today via Shopee’s Affiliate Marketing Solution (AMS) to start earning from their content.

Tier Up to Platinum 4x Faster And Unlock Exclusive RM1 Deals This 4.4 Shopee Rewards Sale

Whether you’re topping up on everyday essentials, upgrading your gadgets, or simply enjoying a good deal, the 4.4 Shopee Rewards Sale is your chance to shop smarter and get more in return. From now till 9 April, everyday purchases become more meaningful—with exclusive savings, exciting perks, and peace of mind with every checkout.

This 4.4, it’s not just about what you buy—it’s about the extra value along the way: better deals, exclusive rewards, and little wins that add up over time!

Shop & Earn 4x Faster with Shopee Rewards

Shopee Rewards is our way of making your shopping experience a little more rewarding. The more you shop, the more perks you unlock— based on your tier— Everyone starts at Classic, and you can level up to Silver, Gold, or even Platinum!

This 4.4 Shopee Rewards Sale, tier up 4x faster just by shopping like usual—you’re only a few checkouts away from unlocking Shopee Rewards perks, including up to RM2,000 worth of vouchers, exclusive RM1 & RM4 Wow Deals, premium customer service and more!

Platinum is closer than ever. Take advantage of the 4.4 Shopee Rewards Sale to fast-track all the way to Platinum and enjoy the very best benefits Shopee has to offer.

Already a Platinum member? Then you've unlocked the ultimate deal—enjoy RM1 exclusive offers on favourites like the KFC Zinger Classic Combo, Zus Coffee CEO Latté, and Tealive Original Pearl Milk Tea! Gold members, don’t worry—you’re in for a treat too with RM4 special deals from top brands like Zus Coffee, KFC, Domino’s Pizza, and more. Whatever your tier, Shopee Rewards is here to spoil you with bonus perks and vouchers to make every checkout even more rewarding!

Get to know more about your current tier and benefits here!

50% Off Shopee Mall Vouchers Daily
Enjoy the thrill of savings this 4.4 Shopee Rewards Sale with 50% Off Shopee Mall Vouchers Daily. Shop 100% authentic products across beauty, fashion, tech, home essentials, and more.

From 1–14 April, don’t miss exclusive Super Brand Day deals from top names like Apple, Bio-essence, Friso Gold, Gintell, Roborock, POCO, and more—with fresh offers every day. And that’s not all—stack your savings with Free Shipping discounts, Shop Vouchers, and Shopee Coins Vouchers for even bigger rewards at checkout!

Everyone gets amazing deals—but if you’re Gold or Platinum, you’ll unlock even more savings from these brands. It’s just one of the many reasons to aim higher and treat yourself better.

Free Shipping No Min. Spend
Shopping should be simple—and with Free Shipping No Min. Spend during the 4.4 Shopee Rewards Sale, it truly is. Whether you're picking up a small everyday essential, treating yourself to a quick buy, or sending a thoughtful gift, you can check out with confidence knowing delivery is on the house. No minimum, no catch—just effortless convenience, delivered straight to your door.

So whether you're stocking up, splurging a little, or simply shopping smart, the 4.4 Shopee Rewards Sale is the perfect time to make every ringgit go further. With unbeatable deals, trusted brands, and rewards that come back to you—it's not just shopping, it's shopping made better.

Start shopping and make the most of your 4.4 Shopee Rewards Sale now: https://shopee.com.my/m/4-4.

A Majority of Shopee Affiliates Feel Grateful They Can Support Their Families with Their Earnings

 

Sixty per cent of Shopee Affiliates say that supporting their families while maintaining a flexible lifestyle is the most fulfilling aspect of being an affiliate, according to Shopee Malaysia’s latest ‘Your Shopee Affiliate Journey: Ramadan & Raya Growth Insights’ study. The study surveyed over 2,000 affiliates on how they look forward to growing during Ramadan and Raya 2025. While the majority prioritise family support, 40% find fulfillment in sharing the best deals, helping their audiences discover products, and building credibility as a trusted source.

Ramadan and Raya unite communities, and Shopee Affiliates transform online shopping into a more personal and engaging experience. Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, states, “Digital creators do more than promote products. They build trust, share real experiences, and help shoppers make informed choices for festive preparations. Our affiliate program creates new income opportunities for creators while enabling consumers to celebrate and support businesses. By delivering authentic recommendations and valuable insights, affiliates enhance the festive shopping journey, making it more seamless and rewarding for everyone.”

The study reveals that while all affiliates prioritise high-quality content to build trust and credibility, they take different approaches. Over 87% do so through carefully curated recommendations, selecting personally tested products, highly rated sellers, or Ramadan and Raya essentials such as baju Raya and home décor. Meanwhile, the remaining 13% engage their audiences by sharing their excitement for unboxing and reviewing products in Shopee Video or Shopee Live, offering a more personal and immersive experience.

 

Affiliates go beyond product recommendations by transforming the shopping experience with engaging, high-impact content. Nine in ten leverage Shopee Video to connect with their audiences, delivering festive shopping guides, outfit inspiration, and gift recommendations. Through creative unboxings and in-depth product reviews, they drive consumer confidence and make online shopping more dynamic and rewarding.

As the Raya Bersama Shopee Campaign approaches, affiliates are seizing the opportunity to expand their reach and engage with Malaysians on a larger scale. 100% of affiliates see it as a growth opportunity, providing a festive platform to connect with audiences actively looking for curated recommendations and exclusive deals.

“Being an affiliate allows me to turn my passion into something meaningful,” shares Afifah Rosli, winner of the Best Shopee Video Creator award at the Shopee Superstar Awards 2024. “Ramadan and Raya are such special times, and I love being able to share ideas and products that enhance the celebrations. Whether it’s helping someone pick out the perfect baju raya or introducing them to delicious festive treats, it’s incredibly rewarding to know that my recommendations make a difference.”

Shopee brings affiliates and local brands together through on-ground initiatives like Shopee House: Rumah Terbuka Shopee. This dynamic event welcomed over 900 affiliates and 30 brands, fostering connections through networking sessions, Brand-Affiliate Livestream Matchmaking, and 78 hours of live streaming. The event attracted over 800,000 viewers, strengthening brand-creator partnerships and driving deeper engagement.

At the event, Shopee introduced several key initiatives to help affiliates maximise their impact. The study reveals that 75% of affiliates are excited about Shopee's Ramadan and Raya campaigns, which include key initiatives such as the Shopee Video Mission, the Ramadan Raya “Pos & Menang” campaign, Shopee Live’s Stream-A-Thon, and the Content Creators’ Club. Meanwhile, 25% are eagerly anticipating the opportunity to explore these features in 2025.

“I never expected that sharing my favourite finds could actually grow into something so rewarding,” shares Sarah Mnasir, a Shopee Affiliate, “This Raya feels extra special because with my Affiliate earnings, I can finally help my family refresh our home with new decor and even upgrade some of our old appliances. It’s the little things that make our celebrations even more meaningful.”

Affiliates prove that personal, interactive, and community-driven experiences drive e-commerce success, especially during festive seasons. As digital commerce evolves, those who blend passion with purpose will shape its future. By introducing shoppers to new products, sharing festive inspiration, and building authentic connections, affiliates are not just participating in online shopping—they are defining its next chapter.

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions. 

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. "Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with," she said.

With the help of digital shopping, Malaysians continue to uphold cultural traditions by leveraging e-commerce for greater convenience. More shoppers turned to Shopee for CNY staples, reflecting a strong demand for festive goods now purchased online.

• Festive treats saw the highest demand, with searches for cookies, snacks, hampers, and beverages surging over 3,000% year-on-year, underlining the growing trend of sourcing festive goodies online.

• Home decorations became a key focus, with searches for “CNY decor” and “red lanterns” increasing by over 1,700% as Malaysians opt for online shopping to transform their homes for the season.

• Fashion and beauty remained top priorities, as searches for red dresses, cheongsam, and traditional attire surged by 1,600%, while beauty products like red lipstick, eyeshadow, and nail polish jumped by 1,900%, showing that shoppers are embracing online platforms for their full festive styling needs. 

Shoppers also maximised Shopee’s best deals, purchasing nearly 2 million items under the “Lowest Price Guaranteed” program and redeeming over 620 million Shopee Live vouchers, saving over RM52 million on celebratory essentials. With CNY preparations in full swing, convenience was key with over 2 million self-collection orders enabling seamless pickups, while more than 20 million Free Shipping vouchers ensured fast, hassle-free deliveries, letting customers focus on celebrating with loved ones.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said "Malaysians are embracing digital commerce not just for convenience but also for interactive experiences like livestreaming, which enhance engagement and help them make informed purchasing decisions. This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases. This enables consumers to celebrate traditions in new ways while benefiting from modern retail solutions. Shopee remains committed to delivering a seamless and rewarding shopping experience for both consumers and sellers.”

Embracing Prosperity: How Local Entrepreneurs Turned Humble Dreams into Nationwide Success

With the Chinese New Year approaching, local entrepreneurs Wong from Sunspin and Bryan from FunFun.inShop highlight how e-commerce has become a valuable tool for small businesses to grow and adapt. Their journeys showcase the resilience, values, and determination that define Malaysia’s innovative spirit, offering timeless inspiration for anyone striving to overcome challenges and achieve meaningful growth.

Sunspin’s journey to healthier living, balanced family life, and business success
Husband-and-wife team Wong Yung Ming and Lee Sze Yee founded Sunspin in 2020 with a mission to make Konjac noodles and Black Garlic products more accessible to families like their own. As parents of two young children, the couple was inspired to promote healthier eating habits while building a stable future for their family.

Wong and Lee started their small business from their Johor home, selling to a small local network on a part-time basis. Their move into e-commerce transformed their business as they leveraged Shopee’s ecosystem, bringing nutritious products to families across Malaysia.

“We started engaging with Shopee Affiliates in 2024 and these local KOLs have supported us by driving new and repeat buyers to our store. In the last year alone, we consistently achieved a ninefold increase in daily orders during campaign days, thanks to these affiliates. We’re overwhelmed to share that we have sold over 80,000 items since joining Shopee, reflecting the trust families place in our products,” shared Wong, who left his IT career in early 2024 to focus on Sunspin full-time.

Their growth was further supported by the ‘Kempen Tani by Shopee’, a program aimed at empowering agropreneurs with the tools and resources to succeed in the digital economy. The couple attended ShopeeXpert workshops, took part in Shopee Live demos, and gained practical tips on increasing traffic and sales on the platform.

This Chinese New Year, the couple shared that true success means growing their business while enjoying quality time with their children. “Expanding our business while prioritising family has always been our goal. It’s rewarding to see how our efforts have brought both stability and precious moments with our family,” he shared.

From a small home experiment to FunFun.inShop’s multi-million Ringgit business
Before 2021, Bryan Ng, the director of FunFun.inShop, worked at a logistics company where he met several Shopee sellers who shared their experiences of building online businesses. “Hearing their stories gave me the confidence to give it a try myself,” Bryan recalls. During the Movement Control Order (MCO), he started small by uploading a few products to Shopee from his home. Orders started rolling in—at one point, up to 200 to 300 a day. “It was an eye-opener for me. What started as a small experiment quickly turned into something much bigger,” he shares.

By reinvesting profits gradually and staying focused on customer needs, Bryan scaled his small venture into a multi-million ringgit business. FunFun.inShop has experienced incredible growth, with sales increasing by 260% to over RM4 million in 2024 alone. Bryan credits this success to a combination of understanding market trends, maintaining competitive pricing, and using Shopee’s features like Shopee ads, livestreams, and campaigns to boost visibility and reach more customers. “These tools have been essential for helping us stay competitive and grow steadily,” he says.

What began as a small home-based operation has grown into a thriving business that’s making a difference. “I started with just a handful of products, and now we’ve built something that supports so many people,” Bryan reflects. Shopee Live has been especially impactful, allowing Bryan to interact directly with customers, showcase his products, and build lasting relationships. “This journey has changed my life for the better, and I’m so grateful for the platform that made it all possible,” he says with pride.

Entrepreneurs like Wong from Sunspin and Bryan from FunFun.inShop are proof of how e-commerce takes small ventures and transforms them into thriving businesses. Platforms such as Shopee, which celebrates its 10th year in Malaysia, are part of this development, providing tools and opportunities for businesses to navigate the evolving economy.

As Malaysia grows into a leading Southeast Asian digital hub, the stories of entrepreneurs like Wong and Bryan reflect a broader shift. With continued innovation and support, e-commerce is set to remain a cornerstone of Malaysia’s economic resilience, enabling small businesses to thrive while contributing significantly to the local economy.