Shopee wraps up a successful 11.11 Big Sale with 6 times uplift in new local sellers

 

Shopee concluded its 11.11 Big Sale, with more than 6 times uplift in new local sellers partaking in the campaign for the first time compared to average day. Shoppers saved over RM18 million through amazing deals from sellers and brands on 11 November.

With a wide variety of products from local sellers as well as trusted brand partners, shoppers found all they needed on Shopee. Home & Living, Health & Beauty, and Groceries & Pets emerged as top categories sold during the 11.11 Big Sale’s peak day.

Meanwhile, local sellers also saw a boost in their sales, with over 3.2 times uplift in items sold by local sellers on 11 November compared to average day. Dress, kasut perempuan and blouse emerged as top keywords searched as Malaysians prepare to usher in the new year. Interestingly, Khairulaming Brand, PRODIY, Marshear Beauty, Momo House, and B.S.B emerged as top local sellers recording the highest orders made.

Malaysians continued to prefer digital payments with approximately 6 times more orders paid via ShopeePay. Shoppers preference for using ShopeePay was seen in four main categories: electronics, FMCG products, lifestyle items and fashion. Items in demand for these categories are mainly from health & beauty, home & living, home appliances and women’s fashion. 

Malaysians also once again took advantage of ShopeeFood’s signature promotions like Free Delivery, Super Deals and Shocking Sales to demonstrate rice based dishes as their favourite food option with over 50 thousand rice dishes ordered on ShopeeFood during 11 November. Other favourite food orders included Fast Food, Chinese and Malaysian dishes. Food brands most ordered on 11.11 were popular names like McDonalds, KFC, Tealive, Pizza Hut, Chase and MarryBrown.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We’re really humbled to see the impact of our efforts on helping local sellers and influencers on our platform achieve a significant level of sales and engagement uplift. We have even more exciting deals and activities lined up for the rest of the year-end shopping season. We look forward to helping more businesses capture new growth opportunities, while bringing joy and engaging content to consumers through more collaborations with our influencer community.” 

Wrapping up 2022, Shopee will be holding its Shopee Super Awards to celebrate our best and brightest stars within the Shopee community. From 15 November till 30 November, Malaysians can vote for their favourite brands, sellers and talents while standing a chance to win up to 8 million Shopee Coins and other prizes such as: Samsung 65" Smart TV, Dyson V11 Fluffy Vacuum Cleaner, Xbox Series X, Dyson Supersonic™ Hairdryer & XiaoMi Poco X3 Pro. Don't miss this opportunity to support your favourites! Visit https://shopee.com.my/m/shopeesuperawards2022 today.

Shopee Uplifts Influencer Community in Malaysia

Shopee, Malaysia’s leading e-commerce platform, continues to uplift the nation’s expanding influencer community to grow across Shopee’s various programmes with the recent Shopee Influencers Fest 11.11 Countdown Party. Key Opinion Leaders (KOLs) were given the opportunity to build and strengthen their personal brand on Shopee via networking sessions with the influencer community and connecting with key brands.

Shopee’s latest influencer study highlighted the importance and relatability of the influencer community online to the Malaysian public, proving that Shopee content creators play an invaluable role in the online ecosystem. The e-commerce platform showed their appreciation for these KOLs with the Shopee Influencers Fest 11.11 Countdown Party, where almost 80 influencers celebrated their growth and achievements in 2022.

“We are thankful for all the influencers that have taken a leap of faith in joining our digital programmes and have grown with us. One of our long-term goals is to sustainably propel the influencer’s ecosystem in Malaysia by supporting them in building their brand and business. We are excited for the continued growth and possibilities to systematically connect our influencers with brands in the years ahead,” Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, during the Shopee Influencers Fest 11.11 Countdown Party.

During the event, KOLs were given the opportunity to network exclusively with brands present, build relationships with like-minded influencers in the community, and take part in fun and engaging activities with old and new friends.

“Being a Shopee content creator has helped me to grow my personal branding as an influencer and gain more trust among my followers over the past year. I enjoy being a part of this community as I can learn from other influencers on how to grow and improve myself. Joining the programme has also opened up more opportunities for me to collaborate with brands that I have dreamt of working with,” Eizuwan Eizuddin, Shopee Affiliate shared his experience on being a part of Shopee’s influencer community.

The Shopee Influencers Fest 11.11 Countdown Party also saw well-known Malaysians such as Zoey Rahman, Ceddy Ang, and Tatty Hassan celebrating this night with other influencers present. These KOLs enjoyed a night of creating content for their followers, with live music, a mind-blowing magic show and interactive photo corner.

Shopee Celebrity Squad member and popular influencer Ceddy Ang expressed, “I’m very happy to be a part of Shopee’s community, where I can get to know new creators at events that do different things than me. I have also decided to launch my brand on Shopee as I believe in Shopee’s plans and support for budding entrepreneurs such as myself. The good working relationship I have with Shopee has introduced me to a bigger network of KOLs, who have shown nothing but unwavering support for me and my brand.”

Shopee also has various programmes to uplift their KOLs such as Shopee Masterclass, where creators have knowledge-sharing sessions, and Shopee House, a bi-monthly get together to share, connect, and get to know each other. Above all, Shopee also ensures that nano and micro influencers affiliated with the platform are armed with the necessary skills to create innovative and relevant content.

Winning Malaysian Loyalty on E-Commerce

 

Shopee reveals what drives Malaysian consumer loyalty to their favourite brands online in its October 2022 study ‘Winning Malaysian Loyalty on E-Commerce’*. For official brands with storefronts on Shopee Mall, repeat purchases are driven by value-added services and guarantees. 87% of Malaysians surveyed prefer Shopee Mall official brands due to 100% guaranteed authentic products, hassle-free returns, and free shipping. The remaining 13% feel rewarded by exclusive product launches and Shopee Brand Memberships. 

For all other sellers across the platform, 5 in 10 shoppers repeatedly return to their favourite stores for more than 4 years due to in-app personalization and engaging recommendations. These respondents equated personalised engagements with: 25% loved product recommendations and bundles that fit their needs, 14% trusted in safe and secure packaging, 8% timely chat responses, and 4% personal gift surprises. On the other hand, 49% preferred being rewarded with vouchers and discounts over personalisation.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “It’s encouraging for brands to know that Malaysian consumers are very discerning online and will be loyal to brands that can be trusted. When faced with two similar sellers, 6 in 10 customers still choose official Shopee Mall brands because Shopee ensures users receive twice their money back if the products purchased on Shopee Mall are not authentic. Shopee Mall is trusted by over 4,500 partner brands in Malaysia and many of whom are integrating their offerings and campaigns with us to better serve their customers.”

“We are pleased to see many sellers driving more engagement with higher levels of customer service, winning customer loyalty as a result. We aim to innovate new in-app features that will provide extra added value for all users and a better buying-and-selling experience on Shopee,” Soh added.

When not shopping online, survey respondents indicate that the primary driver of continued in-app engagement is discovering new interests on the platform; 42% surveyed enjoy exploring new products and trends. 36% play games, 14% participate in lucky draws. The remainder watch Shopee Live for entertainment or make donations to their favourite NGOs. 

According to the study, Malaysian shoppers do not only purchase the things they need and love from brands they are loyal to, they want to be entertained, connect with others, be inspired, and do so with an ease of mind. It is no surprise therefore that 60% of long-time sellers on the platform (over 5 years) build positive relationships with customers on Shopee through a combination of timely seller support features, market-researched offerings and affiliate networks. For example, 14% use Shopee Chat to cultivate and nurture deeper, more trusting relationships. Since 2019, Shopee Live has also seen sellers launch streams to demonstrate products, answer buyer questions, and get real-time feedback from shoppers.

‘Winning Malaysian Loyalty on E-Commerce’ is part of Shopee’s thought leadership series of year-end consumer and seller trends during big e-commerce campaigns. These data-driven insights allow business owners and brands to retain and reward loyal shoppers online. 

REACH FOR THE MOON AT SUNGEI WANG PLAZA

 

It’s Sungei Wang Plaza’s 45th Anniversary this year and what better way to celebrate its anniversary by winning The BrandLaureate BestBrands Awards 2021-2022, Nation's Pride Brand of the Year in Nation's Most ICONIC & Renowned Mall. In fact, this is a timely recognition before our launch of the iconic Sungei Wang Plaza’s Mid-Autumn Festival. This year, Sungei Wang Plaza introduces its latest cultural and art installation ‘Mid-Autumn The Tales of the Moon’ running from 1st till the 25th of September 2022.

“After a 3-year break from hosting a full-scale Mid-Autumn Festival, it is now time for us to bring back one of Sungei Wang Plaza’s most anticipated event of the year, our 6th Edition of the Mid-Autumn Lantern Parade. This parade carries many fond memories of exciting times together with Sungei Wang Plaza’s great heritage. The Mid-Autumn Festival has always been a platform to promote our cultural and heritage to locals and tourists alike”, says Mr Ng Yih Chen, Chairman of Sungei Wang Plaza Management Corporation.

The mall is transformed into an insta-worthy photo and video-taking site with a giant inflatable moon at the Centre Court, a giant rabbit at the Main Entrance, 4 hand-painted jade rabbits, and an entire street filled with over 500 lanterns along the Lantern Walk. 

Sungei Wang Plaza will also be giving out over 500 goodie bags to invite shoppers on a first come first serve basis to join us for this upcoming Lantern Parade on 10th of September 2022 at the Main Entrance. There will be loads of activities and performances on that day which includes a drumming workshop, a lantern painting workshop and a colouring contest. Not to be missed a line-up of performances will start at 3.00pm at the Centre Court and the launch of ‘Mid-Autumn The Tales of the Moon’ will commence at 6.00pm. Also, meet your famous local celebrities’ @kelkelhee, @klayheng, @adelinewongg and @zuvia_p from Dissy and Coat the event. The Lantern Parade will be flagged off by Yang Berhormat Tuan Fong Kui Lun Member of Parliament for Bukit Bintang and will span across a 1-kilometre distance around Bukit Bintang. The Lantern Parade will be graced by over 32 lion dance troupes including 2 lion dance that will be performed for Launching Ceremony! This event is not to be missed. 

We are also proud to announce our main sponsor, Magnum, who has been continuously supporting our cultural and CSR events. We would also like to thank our event partners Tourism Malaysia, Federation of Selangor & Federal Territory Dragon & Lion Dance Association, Persatuan Hakka Wilayah Persekutuan dan Selangor, Persatuan Ka Yin Wilayah KL & Selangor, DJI, Becon Stationery, The Malaysian Book of Records and Craft Space. 

The Tales of the Moon 

Look up as you enter the mall as you will see Malaysia’s Largest Inflatable Moon spanning across 10 meters hung at the Centre Court. Take your time to gaze into the open space as you admire this record-breaking moon right in the centre of the mall. The 10 meters in diameter moon is certified by the Malaysia Book of Records as the Largest Inflatable Moon in Malaysia.

The Tales of the Jade Rabbit 

Extremely hard to miss as you drive past or enter into Sungei Wang Plaza via the Main Entrance as a 5 meters tall Jade Rabbit greets you together with 4 hand-painted artworks by our 4 local college and university partners namely Multimedia University (MMU), New Era University College, Universiti Tunku Abdul Rahman (UTAR) and Malaysian Institute of Art (MIA).

Lantern Walk 

Checkout our brightly lighted Lantern Walk along Sungei Wang Plaza’s Main Entrance. A total of over 500 lanterns have been hung to brightly light up Sungei Wang Walk with the colours of Mid-Autumn. Shopper can take selfies and group photos to be on trend of the Mid-Autumn festival.

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.

Shopee Celebrates the Heart of Malaysia on E-Commerce

 

60% of Malaysian consumers are proactively supporting local sellers with #ShopeeSapotLokal, at the live reveal of the platform’s largest marketplace study this year, Celebrating the Heart of Malaysia on E-Commerce*, in conjunction with the company’s 9.9 Super Shopping Day.

When 3,356 consumers were asked “Why do you think it is important to support local sellers?” between 19 July to 17 August 2022, 30% endorsed the quality of Made-in-Malaysia goods that cater to their local preferences, 20% stated that they want to keep the economy running for patriotic reasons and 8% were sellers supporting other local sellers in the same boat. 42% preferred shopping local to get their items delivered faster.

Among these respondents, half of them (54%) are working full time, 18% are in-between jobs, 17% are senior citizens, 6% are stay-at-home parents and 5% are university students.  

Shopee also examined what Malaysians valued about online shopping. Over 70% of consumers surveyed estimated that their everyday online shopping transactions resulted in savings of over 5% consistently.

“Interestingly, not all buyers prioritise discounts and vouchers exclusively. Seven in 10 Malaysians value peace of mind over lower price,” according to Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

Nine in 10 Malaysians still buy online despite the reopening of physical outlets because it is a learned and adopted habit. The majority value having ‘peace of mind’, with 40% enjoying the convenience of parcels delivered to their doorstep, 17% feeling safe with Shopee Guarantee, and 10% trusting reviews and pictures from other buyers.

For 49% of buyers, Shopee is the top-of-mind shopping destination for lifestyle products, including home decoration items, fashion pieces, and health and beauty products. Apart from that, 24% of buyers purchase living essentials (groceries and diapers) from Shopee, 16% look for tech devices (computers, mobile devices and TV) and the remaining 11% buy automobile parts or work and school supplies. 

“When Malaysian consumers express their values through online shopping preferences this way, we truly understand why eight in 10 local sellers started their selling journey online with Shopee. We are humbled to discover that half of our local sellers surveyed say the income earned on our platform is crucial as it enables them to support their families,” said Soh.

The majority of local sellers began selling online with Shopee to overcome existing limitations on their earnings and participation in the economy: 24% because it is their only source of income,  5% can’t get a job, 18% need to supplement income and 24% feel the pressures of higher costs of living. 30% said they became Shopee sellers because of their passion for their business.

Save and Enjoy More with 9.9 Super Shopping Day

To enable Malaysians to stretch their Ringgit even more, Shopee’s 9.9 Super Shopping Day is currently happening till 9 September 2022. More value and joy await shoppers on top of Free Shipping with no minimum spend, daily 95% off deals and a chance to Shop & Win up to RM200,000**. 

Malaysians can also look forward to Shopee Live daily exclusive vouchers, worth up to RM6 off with no minimum spend from any livestream on Shopee Live. The Live-exclusive vouchers refresh every day, so users should come back to Shopee livestream daily to claim and use the vouchers on 9.9 Super Shopping Day.

On top of that, users can also participate in the Shopee Live Buy & Win contest to stand a chance to win up to 100,000 Shopee Coins and Gold Bars. This is applicable for purchases made in any livestreams on Shopee Live from 26 August until 9 September. 

To top it off, tune in to TV3, Shopee Live or Shopee’s YouTube channel at 9PM on 9 September to get your hands on the best TV deals in town from the Shopee 9.9 Super Show. Full of exciting performances, games and offers, Shopee will be treating Malaysians with Shopee Shake, Vouchers Drop and more during the show for an unforgettable 9.9 Super Shopping Day. 

For more information about the Shopee 9.9 Super Shopping Day, visit https://shopee.com.my/m/99.

Over 9,000 Malaysians Raise Funds for Environmental Sustainability with #ShopeeGivesBack

#ShopeeGivesBack, Shopee’s long-term community initiative, has raised over RM48,000 from 1 May 2020 to 31 July 2022 for two Non-Governmental Organisations (NGOs) championing environmentally-conscious efforts in Malaysia. Over two years, WWF-Malaysia and Zero Waste Malaysia received donations from over 9,000 donors, including over 5,500 first time donors. 

85% of the funds raised went to assisting WWF-Malaysia, a national conservation trust with more than 90 ongoing projects nationwide. Funds raised are used to safeguard some of Malaysia’s most iconic wildlife – including the Malayan tiger, Bornean elephants, Bornean orangutans and sea turtles – from threats such as poaching and habitat loss. WWF-Malaysia continues to address environmental issues to spread awareness, support education and research, and conserve the local landscape flora and fauna, water, soils, and other natural resources. 

Across the two years, Zero Waste Malaysia received 15% of their total donations through #ShopeeGivesBack, supporting them in their efforts to go further in achieving their mission of building a waste-free and sustainable future for the nation. Zero Waste Malaysia advocates for sustainable development and aims to increase the local community’s awareness of sustainable living through education, resources, public engagement, and on-ground initiatives. In 2021 alone, Zero Waste Malaysia received 13% of their total donations through #ShopeeGivesBack. 

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “Shopee is moved by the reception of the community in supporting the efforts of our NGO partners in contributing towards environmental change. We firmly believe that with greater awareness and support from shoppers on our marketplace, we can strike a balance towards building a long-term, sustainable future for the environment and the economy.”

“Shopee appreciates being able to play a part in WWF-Malaysia’s conservation efforts and is thrilled to hear about the efforts that have reduced 90% of snare encounters for the Malayan tiger. In 2020 and 2021, more fresh sightings of the tigers, including a mother and three cubs, were discovered in the Belum-Temengor Forest Complex,” Pan continued. 

During Ramadan in 2021 and 2022, these two NGOs saw a collective month-on-month increase in donations of 85% and 113% respectively, from March to April compared to other months through #ShopeeGivesBack. Of the 1,400 donations received, WWF-Malaysia and Zero Waste Malaysia saw 1,000 first time donors donating during a time where generous Malaysians were giving back to communities and causes close to their hearts and values.

“The majority of our donations come from the public, hence the #ShopeeGivesBack platform has helped us reach wider audiences to raise the much needed public support that ensures the continuity of WWF-Malaysia’s vital conservation projects. WWF-Malaysia is also taking action to promote sustainable lifestyles and increase resilience to climate change through policy advocacy and conserving natural ecosystems,” said Helina Yow, Director of Partnerships, WWF-Malaysia. 

#ShopeeGivesBack was launched on 1 May 2020 to help the underserved communities in Malaysia across four areas: underprivileged communities development, children and family services, health charities, and environmental charities. The platform provides Malaysians with an online avenue to support their favourite causes in the most convenient way. Shopee ensures that these NGOs have credible track records and are registered with the Registry of Societies.

Shopee Celebrates its first Influencers Fest in conjunction with 8.8 Super Brands Festival

Shopee concluded its Shopee Influencers Fest, which took place from 26 July till 7 August, with the participation of Key Opinion Leaders (KOLs) nationwide. 

This activation included a contest which created upsized earning opportunities for KOL affiliates who are members of the Shopee Ambassador Programme. 230 participating KOLs climbed the leaderboard via sharing custom affiliate links to collect points through clicks and orders on the Shopee platform. For even higher commissions, KOLs could promote products from a wide range of participating brands, under the Commissions XTRA collection.

Wrapping up the the first ever Shopee Influencers Fest, Shopee brought together an exclusive group of over 50 remarkable Malaysian KOLs for the Shopee Influencers Fest 8.8 Countdown Party held on 7 August 2022, at the Colony’s Ballroom @ Star Boulevard KLCC.

During the event, Faten Nor Izzatie, Su Ling and Awangkerja emerged as winners of the Shopee Influencers Fest Contest, with a total winning points of over 480,000. The top 66 participants with the highest points walked home with a total of RM50,000 in cash.

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “KOLs play an important role in our digital ecosystem. We believe in supporting the growth of our community as they serve as key inspiration sources for shoppers. Shopee has been engaging KOLs for various campaigns over the years. We continuously strengthen our relationship with them via a series of upcoming exciting activities. By doing so, we can provide buyers with the best deals and exclusive perks from their favourite KOLs, while sellers can also engage these KOLs to grow their brands.”

During the Shopee Influencers Fest 8.8 Countdown Party, Shopee Ambassadors were treated to various fun and engaging activities such as Fashion Artist, Interactive photo corner, live performance by The Raw Note and more, allowing them to create content and engage with their followers. 

“We look forward to working closer with our Shopee Ambassadors to provide a reliable platform that is capable of helping them grow their business. This is why we brought in well-known KOLs, Noor Farhani, Ceddy Ang, and Nurin Afiqah, as mentors for our Shopee Ambassadors webinars. With them sharing their experience and best practices, we hope to inspire more KOL affiliates to grow through our Shopee Ambassadors program.” she added.

Popular brands on Shopee such as Clinelle, Abaro and MMX, set up engagement booths during the event. Shopee Ambassadors walked home with Clinelle skincare products, a brand new pair of Abaro Water Resistant Antibacterial Sneakers, and exclusive vouchers from MMX.

Well-loved KOLs such as Dr. Say, Clouty Kee and Cabi were also present at the event, garnering the interest of over 85,000 Shopee users as they tuned in to the event streamed live via Shopee Live, with up to 800,000 Shopee Coins given to viewers throughout the stream.

The Shopee Ambassador Programme has grown to include over 20,000 KOLs since launching in 2019, benefiting more than 5,000 brands as KOLs share their custom links with followers online to grow brand awareness and orders. While doing so, KOLs in Malaysia can further tap on the Commissions XTRA initiative, previously known as Shopee Brands Offer, to earn up to 25 times in commission fees.