REACH FOR THE MOON AT SUNGEI WANG PLAZA

 

It’s Sungei Wang Plaza’s 45th Anniversary this year and what better way to celebrate its anniversary by winning The BrandLaureate BestBrands Awards 2021-2022, Nation's Pride Brand of the Year in Nation's Most ICONIC & Renowned Mall. In fact, this is a timely recognition before our launch of the iconic Sungei Wang Plaza’s Mid-Autumn Festival. This year, Sungei Wang Plaza introduces its latest cultural and art installation ‘Mid-Autumn The Tales of the Moon’ running from 1st till the 25th of September 2022.

“After a 3-year break from hosting a full-scale Mid-Autumn Festival, it is now time for us to bring back one of Sungei Wang Plaza’s most anticipated event of the year, our 6th Edition of the Mid-Autumn Lantern Parade. This parade carries many fond memories of exciting times together with Sungei Wang Plaza’s great heritage. The Mid-Autumn Festival has always been a platform to promote our cultural and heritage to locals and tourists alike”, says Mr Ng Yih Chen, Chairman of Sungei Wang Plaza Management Corporation.

The mall is transformed into an insta-worthy photo and video-taking site with a giant inflatable moon at the Centre Court, a giant rabbit at the Main Entrance, 4 hand-painted jade rabbits, and an entire street filled with over 500 lanterns along the Lantern Walk. 

Sungei Wang Plaza will also be giving out over 500 goodie bags to invite shoppers on a first come first serve basis to join us for this upcoming Lantern Parade on 10th of September 2022 at the Main Entrance. There will be loads of activities and performances on that day which includes a drumming workshop, a lantern painting workshop and a colouring contest. Not to be missed a line-up of performances will start at 3.00pm at the Centre Court and the launch of ‘Mid-Autumn The Tales of the Moon’ will commence at 6.00pm. Also, meet your famous local celebrities’ @kelkelhee, @klayheng, @adelinewongg and @zuvia_p from Dissy and Coat the event. The Lantern Parade will be flagged off by Yang Berhormat Tuan Fong Kui Lun Member of Parliament for Bukit Bintang and will span across a 1-kilometre distance around Bukit Bintang. The Lantern Parade will be graced by over 32 lion dance troupes including 2 lion dance that will be performed for Launching Ceremony! This event is not to be missed. 

We are also proud to announce our main sponsor, Magnum, who has been continuously supporting our cultural and CSR events. We would also like to thank our event partners Tourism Malaysia, Federation of Selangor & Federal Territory Dragon & Lion Dance Association, Persatuan Hakka Wilayah Persekutuan dan Selangor, Persatuan Ka Yin Wilayah KL & Selangor, DJI, Becon Stationery, The Malaysian Book of Records and Craft Space. 

The Tales of the Moon 

Look up as you enter the mall as you will see Malaysia’s Largest Inflatable Moon spanning across 10 meters hung at the Centre Court. Take your time to gaze into the open space as you admire this record-breaking moon right in the centre of the mall. The 10 meters in diameter moon is certified by the Malaysia Book of Records as the Largest Inflatable Moon in Malaysia.

The Tales of the Jade Rabbit 

Extremely hard to miss as you drive past or enter into Sungei Wang Plaza via the Main Entrance as a 5 meters tall Jade Rabbit greets you together with 4 hand-painted artworks by our 4 local college and university partners namely Multimedia University (MMU), New Era University College, Universiti Tunku Abdul Rahman (UTAR) and Malaysian Institute of Art (MIA).

Lantern Walk 

Checkout our brightly lighted Lantern Walk along Sungei Wang Plaza’s Main Entrance. A total of over 500 lanterns have been hung to brightly light up Sungei Wang Walk with the colours of Mid-Autumn. Shopper can take selfies and group photos to be on trend of the Mid-Autumn festival.

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.

Shopee Celebrates the Heart of Malaysia on E-Commerce

 

60% of Malaysian consumers are proactively supporting local sellers with #ShopeeSapotLokal, at the live reveal of the platform’s largest marketplace study this year, Celebrating the Heart of Malaysia on E-Commerce*, in conjunction with the company’s 9.9 Super Shopping Day.

When 3,356 consumers were asked “Why do you think it is important to support local sellers?” between 19 July to 17 August 2022, 30% endorsed the quality of Made-in-Malaysia goods that cater to their local preferences, 20% stated that they want to keep the economy running for patriotic reasons and 8% were sellers supporting other local sellers in the same boat. 42% preferred shopping local to get their items delivered faster.

Among these respondents, half of them (54%) are working full time, 18% are in-between jobs, 17% are senior citizens, 6% are stay-at-home parents and 5% are university students.  

Shopee also examined what Malaysians valued about online shopping. Over 70% of consumers surveyed estimated that their everyday online shopping transactions resulted in savings of over 5% consistently.

“Interestingly, not all buyers prioritise discounts and vouchers exclusively. Seven in 10 Malaysians value peace of mind over lower price,” according to Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

Nine in 10 Malaysians still buy online despite the reopening of physical outlets because it is a learned and adopted habit. The majority value having ‘peace of mind’, with 40% enjoying the convenience of parcels delivered to their doorstep, 17% feeling safe with Shopee Guarantee, and 10% trusting reviews and pictures from other buyers.

For 49% of buyers, Shopee is the top-of-mind shopping destination for lifestyle products, including home decoration items, fashion pieces, and health and beauty products. Apart from that, 24% of buyers purchase living essentials (groceries and diapers) from Shopee, 16% look for tech devices (computers, mobile devices and TV) and the remaining 11% buy automobile parts or work and school supplies. 

“When Malaysian consumers express their values through online shopping preferences this way, we truly understand why eight in 10 local sellers started their selling journey online with Shopee. We are humbled to discover that half of our local sellers surveyed say the income earned on our platform is crucial as it enables them to support their families,” said Soh.

The majority of local sellers began selling online with Shopee to overcome existing limitations on their earnings and participation in the economy: 24% because it is their only source of income,  5% can’t get a job, 18% need to supplement income and 24% feel the pressures of higher costs of living. 30% said they became Shopee sellers because of their passion for their business.

Save and Enjoy More with 9.9 Super Shopping Day

To enable Malaysians to stretch their Ringgit even more, Shopee’s 9.9 Super Shopping Day is currently happening till 9 September 2022. More value and joy await shoppers on top of Free Shipping with no minimum spend, daily 95% off deals and a chance to Shop & Win up to RM200,000**. 

Malaysians can also look forward to Shopee Live daily exclusive vouchers, worth up to RM6 off with no minimum spend from any livestream on Shopee Live. The Live-exclusive vouchers refresh every day, so users should come back to Shopee livestream daily to claim and use the vouchers on 9.9 Super Shopping Day.

On top of that, users can also participate in the Shopee Live Buy & Win contest to stand a chance to win up to 100,000 Shopee Coins and Gold Bars. This is applicable for purchases made in any livestreams on Shopee Live from 26 August until 9 September. 

To top it off, tune in to TV3, Shopee Live or Shopee’s YouTube channel at 9PM on 9 September to get your hands on the best TV deals in town from the Shopee 9.9 Super Show. Full of exciting performances, games and offers, Shopee will be treating Malaysians with Shopee Shake, Vouchers Drop and more during the show for an unforgettable 9.9 Super Shopping Day. 

For more information about the Shopee 9.9 Super Shopping Day, visit https://shopee.com.my/m/99.

Over 9,000 Malaysians Raise Funds for Environmental Sustainability with #ShopeeGivesBack

#ShopeeGivesBack, Shopee’s long-term community initiative, has raised over RM48,000 from 1 May 2020 to 31 July 2022 for two Non-Governmental Organisations (NGOs) championing environmentally-conscious efforts in Malaysia. Over two years, WWF-Malaysia and Zero Waste Malaysia received donations from over 9,000 donors, including over 5,500 first time donors. 

85% of the funds raised went to assisting WWF-Malaysia, a national conservation trust with more than 90 ongoing projects nationwide. Funds raised are used to safeguard some of Malaysia’s most iconic wildlife – including the Malayan tiger, Bornean elephants, Bornean orangutans and sea turtles – from threats such as poaching and habitat loss. WWF-Malaysia continues to address environmental issues to spread awareness, support education and research, and conserve the local landscape flora and fauna, water, soils, and other natural resources. 

Across the two years, Zero Waste Malaysia received 15% of their total donations through #ShopeeGivesBack, supporting them in their efforts to go further in achieving their mission of building a waste-free and sustainable future for the nation. Zero Waste Malaysia advocates for sustainable development and aims to increase the local community’s awareness of sustainable living through education, resources, public engagement, and on-ground initiatives. In 2021 alone, Zero Waste Malaysia received 13% of their total donations through #ShopeeGivesBack. 

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “Shopee is moved by the reception of the community in supporting the efforts of our NGO partners in contributing towards environmental change. We firmly believe that with greater awareness and support from shoppers on our marketplace, we can strike a balance towards building a long-term, sustainable future for the environment and the economy.”

“Shopee appreciates being able to play a part in WWF-Malaysia’s conservation efforts and is thrilled to hear about the efforts that have reduced 90% of snare encounters for the Malayan tiger. In 2020 and 2021, more fresh sightings of the tigers, including a mother and three cubs, were discovered in the Belum-Temengor Forest Complex,” Pan continued. 

During Ramadan in 2021 and 2022, these two NGOs saw a collective month-on-month increase in donations of 85% and 113% respectively, from March to April compared to other months through #ShopeeGivesBack. Of the 1,400 donations received, WWF-Malaysia and Zero Waste Malaysia saw 1,000 first time donors donating during a time where generous Malaysians were giving back to communities and causes close to their hearts and values.

“The majority of our donations come from the public, hence the #ShopeeGivesBack platform has helped us reach wider audiences to raise the much needed public support that ensures the continuity of WWF-Malaysia’s vital conservation projects. WWF-Malaysia is also taking action to promote sustainable lifestyles and increase resilience to climate change through policy advocacy and conserving natural ecosystems,” said Helina Yow, Director of Partnerships, WWF-Malaysia. 

#ShopeeGivesBack was launched on 1 May 2020 to help the underserved communities in Malaysia across four areas: underprivileged communities development, children and family services, health charities, and environmental charities. The platform provides Malaysians with an online avenue to support their favourite causes in the most convenient way. Shopee ensures that these NGOs have credible track records and are registered with the Registry of Societies.

Shopee Celebrates its first Influencers Fest in conjunction with 8.8 Super Brands Festival

Shopee concluded its Shopee Influencers Fest, which took place from 26 July till 7 August, with the participation of Key Opinion Leaders (KOLs) nationwide. 

This activation included a contest which created upsized earning opportunities for KOL affiliates who are members of the Shopee Ambassador Programme. 230 participating KOLs climbed the leaderboard via sharing custom affiliate links to collect points through clicks and orders on the Shopee platform. For even higher commissions, KOLs could promote products from a wide range of participating brands, under the Commissions XTRA collection.

Wrapping up the the first ever Shopee Influencers Fest, Shopee brought together an exclusive group of over 50 remarkable Malaysian KOLs for the Shopee Influencers Fest 8.8 Countdown Party held on 7 August 2022, at the Colony’s Ballroom @ Star Boulevard KLCC.

During the event, Faten Nor Izzatie, Su Ling and Awangkerja emerged as winners of the Shopee Influencers Fest Contest, with a total winning points of over 480,000. The top 66 participants with the highest points walked home with a total of RM50,000 in cash.

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “KOLs play an important role in our digital ecosystem. We believe in supporting the growth of our community as they serve as key inspiration sources for shoppers. Shopee has been engaging KOLs for various campaigns over the years. We continuously strengthen our relationship with them via a series of upcoming exciting activities. By doing so, we can provide buyers with the best deals and exclusive perks from their favourite KOLs, while sellers can also engage these KOLs to grow their brands.”

During the Shopee Influencers Fest 8.8 Countdown Party, Shopee Ambassadors were treated to various fun and engaging activities such as Fashion Artist, Interactive photo corner, live performance by The Raw Note and more, allowing them to create content and engage with their followers. 

“We look forward to working closer with our Shopee Ambassadors to provide a reliable platform that is capable of helping them grow their business. This is why we brought in well-known KOLs, Noor Farhani, Ceddy Ang, and Nurin Afiqah, as mentors for our Shopee Ambassadors webinars. With them sharing their experience and best practices, we hope to inspire more KOL affiliates to grow through our Shopee Ambassadors program.” she added.

Popular brands on Shopee such as Clinelle, Abaro and MMX, set up engagement booths during the event. Shopee Ambassadors walked home with Clinelle skincare products, a brand new pair of Abaro Water Resistant Antibacterial Sneakers, and exclusive vouchers from MMX.

Well-loved KOLs such as Dr. Say, Clouty Kee and Cabi were also present at the event, garnering the interest of over 85,000 Shopee users as they tuned in to the event streamed live via Shopee Live, with up to 800,000 Shopee Coins given to viewers throughout the stream.

The Shopee Ambassador Programme has grown to include over 20,000 KOLs since launching in 2019, benefiting more than 5,000 brands as KOLs share their custom links with followers online to grow brand awareness and orders. While doing so, KOLs in Malaysia can further tap on the Commissions XTRA initiative, previously known as Shopee Brands Offer, to earn up to 25 times in commission fees.

#ShopeeGivesBack raised RM2.9 million to support underserved families

#ShopeeGivesBack, Shopee’s long-term community initiative, has collectively raised RM2.9 million across two years, through fundraising efforts with over 40 Non-Governmental Organisations (NGOs) to help underprivileged Malaysians in times of need. 

#ShopeeGivesBack which launched on 1 May 2020 during the height of the COVID-19 pandemic, uses technology to help the underserved in Malaysia across four areas: underprivileged communities development, children and family services, health charities, and environmental charities. The platform provides Malaysians with an online avenue to support their favourite causes in the most convenient way. Shopee ensures that these NGOs have credible track records and are registered with the Registry of Societies.

RM2.1 million came through always-on platform donations as buyers shopped on a daily basis and made informed choices on which causes to donate to via the #ShopeeGivesBack dedicated microsite. 56% of donations raised through this channel went to B40 and community aid NGOs such as Pertubuhan Kasih Neelofa, Islamic Relief Malaysia, and Pusat Jagaan Nurul Jannah. 20% of the funds raised went to NGOs providing medical kits and mobile clinics during floods such as MERCY Malaysia. 14% of the donations assisted partners like UNICEF Malaysia in meeting critical needs of marginalised children and their families in Covid-19. 10% went towards environmental causes such as Zoo Negara, where the funds aid in the annual food, enrichment, and veterinary care of the animals.

RM800,000 was raised during special e-commerce campaigns helping targeted causes: Zoo Negara ticket sales for example raised over RM400,000 for animal welfare whereas over RM200,000 in flood relief funds (including RM100,000 matching contribution from Shopee) helped 1,300 families rebuild their lives after recent floods in Kedah, Kelantan, Selangor, Pahang, Terengganu, Johor, and Negeri Sembilan.  

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “Based on the estimates from our key community development NGOs, we would have provided food and essential supplies to over 3,000 families in dire need during the pandemic. Shopee is humbled to be able to obtain the support of our NGO partners and galvanise shoppers on our marketplace to contribute towards long-term sustainability of these communities.”

Pertubuhan Kasih Neelofa, Islamic Relief Malaysia, and Pusat Jagaan Nurul Jannah are #ShopeeGivesBack’s longer-term partner NGOs. These three NGOs raised nearly RM400,000 in food aid, essential needs and household products for B40 families and homes in Kuala Lumpur, Selangor, Perak, Kedah, Sabah and Sarawak.

“Pertubuhan Kasih Neelofa was moved by the kindness of Malaysians to aid the underprivileged communities that have been affected by various unfortunate circumstances. The #ShopeeGivesBack program has provided a platform for generous donors to pledge their support, and we are grateful for the trust Malaysians placed in us to give back to the needy,” said Noor Neelofa Mohd Noor, Founder of Pertubuhan Kasih Neelofa.

Malaysian online fashionistas celebrated endemicity in Boho-inspired style

 Malaysians’ fashion purchase driven by the need to switch from casual to office wear post-pandemic? Shopee’s fashion purchase insight tells another story.

The trend shows that colourful Boho appeal which came back in Spring/Summer 2021 made it through Fall/Holiday 2021 and Spring/Summer 2022 on Shopee. However, it may be phasing out soon to make way for fall/holiday 2022 colour blocking. 

Shopee’s data revealed that Malaysians were buying 21 per cent more Boho influenced clothing between 1 June 2021 to 30 June 2022.  

The trend, according to Shopee, gradually took over the more practical athleisure clothing starting from the first half of 2021 when sales for athleisure wear tapered off by 10.2 per cent compared to the same period the year before. This was the beginning point for colourful outerwears, peasant blouses, flowy maxi dresses and skirts, loose and lightweight button-down shirts with retro patterns, denims and slacks.

The height of this trend, according to Shopee users’ purchase insight came in the first quarter of this year when Malaysians were fulfilling their suppressed travel and leisure appetite with vacations, hang outs at cafes, shopping malls and more.

The total number of purchases for boho themed chino pants increased by 114 per cent, dresses 55 per cent and skirts 41 per cent compared to the same period last year.

Conversely, searches for lounge and sleepwear continue to drop.

With boho inspired style reaching its optimum point, Shopee Malaysia users’ purchase trend, in alignment with the global fashion trend, started to show a shift towards colour blocking.

Between March and May this year, as global fashion labels started to give consumers a glimpse into their upcoming fall/holiday 2022 collection which mainly consist of faux leather jackets, tank tops and mason pants, we see users starting to prepare their wardrobes to be on trend for the next half of the year.

Neutral, ivory and peachy beige colour palettes were gradually replacing the colourful boho-chic styles. This purchase pattern, according to Shopee’s consumers’ insight, had its beginning in the second quarter of this year.

Between April and June this year, Shopee users were starting to purchase 13 per cent more blazers and coats from the quarter before and this upward trend is expected to stay until the end of fall/holiday season 2022.

With the rise in demand for blazers and coats, Shopee also saw a 35 per cent increase in sales for undershirts between the first quarter and second quarter this year.

Consequently, demand for trousers – with fitted waists and wide hems — also saw a 10 per cent increase.

With the gradual transition between fashion trends, Malaysians are also seen to be buying new footwear to match.

Malaysians are seen purchasing sandals and mules to match their Boho influenced outfit while  loafers, high and low tops, stilettos and oxfords were purchased to gear themselves up to head back to their offices after a long hiatus. As such, these items saw an increase in demand and are replacing flip flops this year compared to last year. 

According to Shopee, the buying behaviour observed is a sign that Malaysian online fashion shoppers are beginning to enjoy dressing on trend again. With Malaysia in the endemic phase, Malaysians are also bracing themselves for the cooler days ahead in their air conditioned offices after fulfilling their suppressed appetite for leisure and travel.  

Shop and Save with More Rewards With ShopeePay Day

 

Enjoy a stellar shopping experience with ShopeePay Day on 1 July 2022. During this one-day exclusive sale day, Shopee users can easily stack rewards and earn up to 100% cashback.

Here are 4 WAYS to boost savings when using ShopeePay on 1 July: 

1 SEN SHOPEEPAY VOUCHERS

Save more with the 1 SEN ShopeePay vouchers and enjoy 100% cashback from brands such as Domino’s Pizza, Salad Atelier, Vanilla Childhood and many more. To redeem the vouchers, use the ShopeePay Near Me feature available on the Shopee app.

SHOPEEPAY TRANSFER

Don’t miss the chance to transfer money to your friends or family and get up to 177,777 Shopee Coins when you make a single transfer to another ShopeePay user until 7 July. Transfer transactions can be as low as RM1.

SHOPEEPAY DAY CONTEST

From 1 July until 25 July, top up a minimum of RM30 on ShopeePay with Maybank2U, and be in the running to win up to RM57,000 worth of prizes from Nintendo Switch OLED, Marshall Woburn II Bluetooth, iPad Pro, Playstation 5, and Xiaomi Mi Electric Scooter Essential Lite. 

For more information on the contest, visit: https://shopee.com.my/m/shopeepay-top-up-and-win.

ORDER FROM SHOPEEFOOD

Now available in Klang Valley, Johor Bahru, and Penang, order your meals seamlessly from ShopeeFood to get all-day free deliveries and Super Deals discounts up to 50% off.

To find out more about ShopeePay Day, visit https://shopee.com.my/m/shopeepayday.

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