Ramadan Bersama Shopee: Your Ultimate Destination for Ramadan Essentials!

 

As the sacred season of Ramadan draws near, Shopee warmly invites you to join our exclusive Ramadan Bersama Shopee campaign! Experience a seamless shopping journey filled with convenience, savings, and blessings, making Shopee your ultimate destination for all your Ramadan essentials.

Enjoy the Convenience of Free Shipping, No Minimum Spend

With Shopee's Free Shipping offer, shopping becomes effortless and worry-free, as there's no minimum spend requirement. Explore a diverse array of products, from elegant jewellery by Habib and Masdora to skincare essentials from Skintific, and prayer items offered by Siti Khadijah. Discover the latest Raya wear from popular brands like Naelofar, Panda Eyes, Zoe Arissa, and others. Indulge in succulent dates, vibrant decor, iftar cooking essentials, and all other Ramadan necessities conveniently delivered to your doorstep. With Shopee, your shopping experience during the sacred season of Ramadan is enhanced, ensuring that your essentials reach you conveniently and affordably.

Indulge in Super Seringgit Ramadan Deals

Prepare to be amazed by our Super Seringgit Ramadan Deals, featuring handpicked items priced at an astonishing RM1 daily at 12 PM. From exclusive designer Baju Raya by renowned names like Jovian and Zoffya, to traditional delights and modern gadgets, our deals offer unparalleled value and savings, ensuring that your Ramadan preparations are both delightful and economical.

Unlock Up to 70% Off Vouchers on Shopee Live

Embark on an exhilarating shopping journey with our up to 70% Off vouchers on Shopee Live. Delve into the excitement of discovering substantial discounts on a diverse array of products while immersing yourself in the interactive and engaging Shopee Live experience. Whether you're in search of festive attire, home essentials, or thoughtful gifts for loved ones, our vouchers empower you to enjoy significant savings from the comfort of your home.

More Value for Civil Servants with Ganjaran Ekstra 2 Hari

With the government's recent announcement of early Bayaran Insentif Awal Kajian Sistem Saraan Perkhidmatan Awam payments for civil servants to prepare for Ramadan and back-to-school expenses, Shopee is stepping up to offer even more value. Mark your calendars for 23rd and 24th February, as Shopee rolls out special 2-day sales featuring essential Ramadan Must-Haves in the Ganjaran Ekstra 2 Hari microsite. Plus, get ready to claim upsized vouchers for extra savings. Don't miss out on this opportunity to save big and make the most of your preparations!

Participate in our Tap & Win Bonanza

Prepare for excitement and rewards with Shopee's Tap & Win Bonanza! Starting 20th February, tap to collect golden tickets daily, unlocking chances to win fantastic prizes include Thermomix TM6 All-In-One Smart Kitchen, KitchenAid Artisan Tilt-Head Stand Mixer (4.8L), Khind 25L Electric Oven OT25B, and Dibea D18 Pro Cordless Vacuum Cleaner throughout Ramadan. With each tap, your odds increase for exclusive rewards, from seller vouchers to Shopee Coins. Experience the thrill of winning, especially on peak days when your chances are even greater. Join the fun and tap your way to extraordinary prizes!

Shopee Raya Home Makeover 

Win your dream living room makeover worth RM10,000 just in time for this year's Aidilfitri celebration! Until 3 March, every purchase of RM30 or more on Home & Living products on Shopee gives you a chance to enter. Simply fill up this form and a photo of your current living room and spend RM30 on Home & Living products on Shopee to participate. Hurry, don't miss out on the opportunity to transform your living space into a stunning sanctuary of beauty and comfort for this festive Raya season!

Don't Miss Our Ramadan Quiz & Voucher Hunt

Join our Ramadan Quiz on 25th February at 12pm and 3pm to answer questions on Ramadan-related topics and win Shopee Coins and vouchers. Test your knowledge, learn, and enjoy rewards while celebrating Ramadan's spirit with Shopee! Additionally, from February 26th, embark on our Ramadan Voucher Hunt, where you crack codes or solve puzzles to reveal exclusive vouchers for discounts, free shipping, and other special deals by completing daily challenges. These activities add excitement to shopping, offering significant savings and enhancing the Ramadan shopping experience.

ShopeeFood’s Online Bazaar Daily Vouchers for Buka Puasa Delights!

Enhance your Buka Puasa experience with exclusive vouchers released daily on ShopeeFood’s Online Bazaar starting 9th March. Enjoy the convenience of Free Delivery vouchers offering RM3 off with no minimum spend requirement, available every day during Ramadan. Additionally, savour the savings with Food Discount vouchers for delivery, providing RM10 off with a minimum spend of RM24 and RM18 off with a minimum spend of RM50. With these daily vouchers, Shopee ensures that users can enjoy delicious meals while enjoying remarkable savings throughout the Ramadan season.

Making a Difference: #ShopeeGivesBack for Ramadan

#ShopeeGivesBack is running a Ramadan and Raya initiative to support vulnerable communities in collaboration with Mydin starting March. Users can participate by purchasing bundle goods through #ShopeeGivesBack’s official store on Shopee Mall, providing daily food essentials for those in need. The campaign's message, "Donate a Care Box Today!" encourages users to make a positive impact during Ramadan and Eid celebrations, fostering a spirit of compassion and generosity. Through #ShopeeGivesBack, Shopee aims to unite its community in acts of kindness.

Engaging Ramadan Shows with Shopee Live

Starting 12th March, tune in to a variety of engaging shows designed to elevate your spiritual and culinary experience. Join Tazkirah Shopee for thought-provoking discussions led by knowledgeable Ustaz and Ustazah hosts, streaming thrice weekly. Dive into the profound insights of Mari Mengaji, offering biweekly reflections on Quranic recitation and interpretation with esteemed ustaz. And for culinary enthusiasts, indulge in the delectable creations of Menu Iftar Shopee, featuring unique meal preparations crafted by renowned chefs, streaming thrice weekly. Join us as we enrich your Ramadan journey with enlightenment, inspiration, and culinary delights.

More Deals: 5AM Sahur Specials & 10PM Moreh Specials

Tailored to enrich your Ramadan experience, and at hours matching your daily fasting journey, look out for additional Sahur and Moreh deals starting 12th March.

Find All Deals and More at Salam by Shopee

Explore our curated microsite, Salam By Shopee, designed to be your Ramadan companion in spirituality and practicality. Access insightful doa and hadis, sahur and buka puasa timings, activities, and delicious recipes, alongside exclusive deals and programs tailored for the season. Visit: https://shopee.com.my/m/ramadan-sale#SLM1

Bella Hazaha Makes Pyjama Fashion Go Viral on Shopee Live

 One homegrown Shopee Live entrepreneur has disrupted the Malaysian sleepwear market by targeting customers searching for trendy, modest, and affordable pyjamas that can be worn publicly. Bella Hazaha Pyjamas, launched in September 2023, has carved out a unique space in ready-to-wear pyjama fashion, by selling over 500 pyjamas daily and becoming a top seller on Shopee Live.

"Shopee Live has been a game-changer," says founder Bella. "Gone are the days of niche social media advertising. Now, I connect directly with customers, showcasing products in real time. It's like having a personal shopping assistant – the platform tracks orders while the host explains each pyjama's details. This has streamlined operations and boosted my business significantly. I even opened a physical office and warehouse to meet demand!"

Redefining Sleepwear Beyond the Bedroom

Going beyond traditional sleepwear, Bella Hazaha shatters stereotypes with bold prints, vibrant colours, and playful patterns. Their best-selling Kaftan Dress, designed by Bella herself, resonates with women who crave both comfort and self-expression, boasting over 36,600 pieces sold. The collection consists of 16 stunning patterns, ensuring every woman finds her perfect match, from ‘Daisy’ to ‘Leopard print’.

“Our customers are owning their individuality,” she explains. “While satin and silk sleepwear offer undeniable luxury and sensuality, their hefty price tag can be a barrier for many. We strive to create affordable luxury fashion pieces without compromising on quality. That’s why we use cotton mix for our sleepwear. This material isn't just budget-friendly, but it also provides comfort and practicality, offering low maintenance and easy care.”

Harnessing the power of live streaming, Bella revolutionises the way customers connect and shop. During a recent session with over 3,400 viewers, a viewer asked, "What size is right for me? I'm 151cm and 60kg." The host, demonstrating quick thinking and product expertise, promptly recommended a size ‘S’ and went on to explain the brand's sizing guide in detail, giving viewers confidence in their purchase decision. The brand goes live daily at 12PM, offering Malaysians not just affordable pyjamas below RM30 but also a friendly and informative shopping companion.

Personalising Audience Experience

To maintain brand consistency, Bella handpicks and trains each host as a brand ambassador. “I believe that livestream hosts are not just tasked to answer questions – they are the face of our brand. I ensure that my hosts are trained far beyond scripts, standardising everything from makeup and headscarf styles to host-audience interaction. It’s a demanding approach, but what truly sets us apart is our ability to captivate viewers with both stunning fashion and genuine connection."

Bella Hazaha’s live team drives a sevenfold increase in sales through captivating Shopee Live sessions. Since its launch, the brand has strategically expanded its team from three to eight hosts, attributing a significant portion of its sales success to their lively streams that build trust and drive conversions.

"Maintaining energy and engagement during our four to eight hour daily streams demands a lot from our hosts," says Bella. "To ensure their well-being and maximise viewer interaction, we rotate between two hosts per stream, allowing for short breaks and recharged energy. Peak sales periods on Shopee can be intense, with viewership spiking over sevenfold from an average of 36,000 views. We prioritise addressing every comment, fostering a sense of community and ensuring no viewer feels neglected." she concluded.

MGTC & Shopee’s "Jom Beli Produk Hijau" Campaign Sees Malaysians Embrace Sustainable Shopping

 

The "Jom Beli Produk Hijau" campaign, a collaboration between the Malaysian Green Technology and Climate Change Corporation (MGTC) and Shopee, successfully promoted sustainable shopping habits among Malaysians. Running for four months from September to December 2023, the campaign aimed to encourage eco-conscious consumption and promote sustainability in Malaysia's marketplace.

The campaign achieved 100% voucher utilisation of RM60,000 on MyHIJAU-tagged products, a green product recognition scheme endorsed by the government. This accomplishment demonstrates a strong commitment from Malaysian consumers to support local sustainable products and indicates a significant shift towards environmentally friendly purchasing habits.  

A total of 1,195 local sellers participated, listing over 3,600 green products. Paper products emerged as the top-performing category, accounting for 73% of total sales. Paint closely followed, representing 17% of total sales, while cleaning products accounted for 9%. The remaining sales were attributed to Biomass Packaging and Kitchenware categories, showcasing the diverse array of sustainable options available to consumers.

Homegrown brands such as PaperOne, Readycare, and Bina Paint were among the top sellers, resonating with Malaysian consumers due to their commitment to environmental stewardship and the quality of their sustainable products, further driving the success of the 'Jom Beli Produk Hijau' campaign.

These trends align with the findings from the "Shop Green with Shopee" study in 2022, which revealed that Malaysian consumers are increasingly seeking sustainable products. The study showed a threefold increase in the preference for products promoting smarter consumption compared to previous years. Additionally, keyword searches on the Shopee platform reflected a growing interest in terms like 'pre-loved,' 'pre-owned,' 'warehouse clearance,' 'demo unit,' and 'thrift,' indicating a shift towards more sustainable purchasing behaviors among consumers.

Ir. Ts. Shamsul Bahar Bin Mohd Nor, Group Chief Executive Officer of MGTC, enthusiastically shared the success of the 'Jom Beli Produk Hijau' initiative, “The campaign has not only showcased the collective commitment towards sustainability in Malaysia but has also underscored the growing demand for green products. The positive response from consumers reflects the growing awareness of the profound impact of our everyday decisions on the health of our planet. The partnership with Shopee provided the initiative leverage in the digital landscape to reach a broader audience. It also allows us to demonstrate our goal of making green products accessible to the masses, and the overwhelming support demonstrates that the demand for eco-friendly alternatives is indeed present."

Shopee, as the leading e-commerce platform in Malaysia, played a pivotal role in connecting buyers with local sustainable products. Kenneth Soh, Head of Marketing at Shopee Malaysia, commented, 'We are proud to have been part of the 'Jom Beli Produk Hijau' campaign, which has not only raised awareness about eco-conscious consumption but also supported local businesses committed to sustainability. This campaign reflects our ongoing commitment to driving positive change in the marketplace.”

The campaign underscores stakeholders' efforts to promote sustainability in Malaysia. Shopee remains dedicated to fostering eco-conscious consumption and supporting local sustainable businesses. The Jom Beli Produk Hijau Closing Ceremony was held on 22 February 2024 at MGTC HQ with Minister of Natural Resources and Environmental Sustainability, YB Tuan Nik Nazmi Bin Nik Ahmad, officiating the event.

Shopee Affiliate Livestreamer Humanises Deal-hunting for Malaysians

 Shopee Affiliate Livestreamer Celeste Phuah simplifies the shopping journey for approximately 36,000 rural Malaysians seeking convenience online every day. Over the past six months, she facilitated the redemption of over six million discount vouchers across the platform. Through her educational Shopee Live sessions, Celeste humanises e-commerce, explaining the intricacies of platform and store vouchers to empower users. 

Understanding the needs of fellow shoppers and recognising the importance of bringing accessibility and convenience to all Malaysians, she curates a daily selection of 500 promotional products — five times more than the average Affiliate’s Shopping Bag. This ensures her viewers a seamless access to budget-friendly daily essentials as she guides them through the process of redeeming additional live vouchers through the Livestream Viewer Hub.

As an avid Shopee user, Celeste notes that the platform provides an abundance of exclusive deals and promotions tailored to deliver users a joyful experience that goes beyond just transactions. Through this, she carved her niche, providing fellow shoppers with a convenient solution. “I wanted to provide convenience for savvy spenders, where you can find a list of vouchers and daily essentials on promotion, with just one click," Celeste explains. “Now, when my viewers ask 'Celeste, what's the hottest deal today?', I can point them straight to the platform and guide them through the process of claiming it. With livestreaming, users can tune in, listen to the latest deals, and multitask simultaneously."

Based on past user engagement and interactions, Celeste tailors her content to enhance buyer experience, recognising that many new users don’t know where to start to obtain exclusive deals and promotions offered by the platform. This limits their ability to fully capitalise on these savings. Coming across questions such as 'How do I best stack shop vouchers with live vouchers?' and 'Are there additional live vouchers?’ Celeste, as a Key Opinion Leader on the platform, believes it's her responsibility to actively educate users about the different types of vouchers and how to optimise their utilisation.

Through her livestreams, Celeste actively empowers the local community by sharing her findings on deals, enhancing their lives one bargain at a time. In her dedication to keeping viewers informed, she strategically schedules her Shopee Live sessions during peak traffic hours of 12PM and 12AM, ensuring they always stay up-to-date on the latest steals.

“I actively watch other Shopee Live segments when I’m not attending to my responsibilities as a full-time housewife, analysing communication styles and product introductions of fellow streamers. I take note of the questions viewers pose, ensuring that if I conduct a stream featuring similar products, I anticipate and prepare for their inquiries in advance. My insights benefit my viewers, and I believe it’s my responsibility to furnish them with trustworthy educational content,” Celeste concluded.

Indulge in Shopee's Chinese New Year video and experience the enchanting journey of heritage and traditions, inspired by the essence of traditional New Year hampers. – https://youtu.be/K5ra_m6PZ0o?si=ynj4PKDfsM2RYMcE .

Four Budget-Friendly Finds on Shopee Live To Transform Your Home this Chinese New Year

As Chinese New Year approaches, the desire for renewal stirs within. The festival symbolises a fresh start, abundant laughter, warmth, and joy. This year, many Malaysians are turning to Shopee Live, a platform overflowing with budget-friendly finds that transform Chinese New Year preparation into a delightful adventure.

Transform your home into a festive haven without breaking the bank. These curated finds from Shopee Live will make your guests feel right at home.

Dress Your Pets for Luck & Laughter with Ezlife

Chinese New Year brings out the need for new clothes in red as it symbolises a fresh start. This year, let the joy extend to your furry family with Ezlife's Pet Chinese New Year Costumes! Choose from six adorable designs, each embodying wishes for luck, prosperity, and abundant happiness. Family photos just got a whole lot more unforgettable as you capture these playful pups and purring princesses in their festive finest.

Ezlife recently educated over 7,700 viewers over Shopee Live for proper measurement fit and symbolic meanings behind their designs. The livestream host effortlessly tackled a diverse array of questions from "what do the Chinese words mean?” to “what size should I buy from my Chihuahua?”. He passionately explored each design, throwing in a playful joke about how the Lion Dance option would save you the cost of an actual troop this Chinese New Year performance.

As the clock strikes 8PM each night, Malaysians across the nation tune into Ezlife’s live stream to discover the latest gadgets to elevate daily living.

New Year, New Cosmic Cookware, New You!

Cookware sets are crucial in ensuring everything can be prepared efficiently and seamlessly. Through its dedication to aesthetics and health, Cosmic Cookware elevates the culinary experience. Investing in a high-quality cookware set makes cooking more enjoyable and motivating.

By popular demand from over 70% of 6,000 livestream viewers, Cosmic Cookware's host, Thivy introduced its proprietary 7-piece Cosmo Set. Made of ceramic, each piece is versatile and can be used for various cooking tasks, from searing and simmering to baking and roasting. Its non-stick surface lets you reduce fat and calories, so you can enjoy all the Nian Gao and glutinous rice without any worries at this reunion dinner.

Cosmic Cookware’s Shopee Live session takes streams every Tuesday, offering viewers additional Shopee Coins and 70% off vouchers throughout the session.

Declutter for the Festival with ILOVEHOME Official Store

This Chinese New Year, invite vibrant energy into your home with chic storage solutions designed to declutter with beauty. ILOVEHOME’s Toy Storage Box with Wheels comes in five stunning colours, offering stackable convenience in L and XL size options. These cleverly designed pieces tuck themselves neatly into corners, granting users the freedom to roll into the next room at will thanks to their built-in wheels. Lined up neatly, these boxes allow you to make the most out of your vertical space. Additionally, the detachable lid protects against dust, leaving toys clean and pristine.

In the middle of its New Year special Shopee Live session, a curious viewer asked, “how big is that toy storage box?” The host demonstrated just how big to over 32,000 viewers by climbing into its spacious depths with a cheeky smile. These spacious 39L and 70L storage boxes are ready to tame the clutter and bring order to your home.

ILOVEHOME is live-streaming every weekday at 9AM on Shopee Live to guide you towards a neater, more joyful home.

Unpacking the Symbols of Chinese New Year with Canny TC

Invite happiness and luck to your doorstep this Chinese New Year with the "福" calligraphy for prosperity. Canny TC’s carefully curated selection of vibrant ornaments act as a conduit for prosperity. Crafted from shimmering metallic gold and vibrant red paper, they come in over 15 dazzling designs to match your unique style to embrace the spirit of the new year.

As it was highly requested by most viewers, Canny TC debuted a hanging decoration featuring Ginkgo leaves. These 38cm ornaments bear the auspicious "财" symbol, promising wealth nestled within their leaves. A promise of overflowing fortune captivated viewers, who rushed to own a piece of this auspicious tapestry.

Every weekday at 4PM, join Canny TC as they unveil the hottest festive decorations for your home.

This Year of the Dragon, unlock Shopee Live’s magic as you discover new ways to decorate your festive haven or prepare the long-awaited reunion dinner. Let joy and laughter echo through your home, honour family traditions passed down, and remember, the most precious gifts aren't bought, they're built together.

Check out the Shopee CNY Sale now: https://shopee.com.my/m/chinese-new-year-sale

Kickstart the Year of the Dragon with Shopee CNY Sale!

 

Gong Xi Fa Cai! Shopee is ushering in the Year of the Dragon with spectacular offers, thrilling deals, and dazzling prizes with the annual Shopee CNY Sale. Get ready for a festive celebration with Shopee and shop for your Chinese New Year needs from now till 10 February! 

This Chinese New Year, Shopee is also giving lucky users the opportunity to win special angpow worth up to RM8,000 daily with Shopee Live! Prosper this Year of the Dragon with the lowest prices and best deals in the market!

FREE Shipping with No Minimum Spend: Say goodbye to shipping costs because Shopee is offering Free Shipping vouchers, releasing everyday at 12AM. Simply grab those vouchers, apply at checkout, and enjoy your CNY essentials with everyday Free Shipping till 10 February.

12PM Super Seringgit Huat Deals: Mark your calendars, set your alarms for 12PM, and get ready to shop till you drop with Super Seringgit Huat Deals everyday! This is your best chance to grab your favourite CNY products at discounted prices so don't miss out – shop now and check out at 12PM!

8PM 18% Cashback Daily: Get more ong and cashback when you checkout with Coins Cashback & Rebate Now vouchers during 8PM 18% Cashback Daily from now till 10 February! This is your chance to turn every purchase into Shopee Coins savings. Don't forget to grab your vouchers and let the savings begin this Chinese New Year!

Ong Mari Ong! - Win RM8,000 Angpow Daily with Shopee Live: Everyone loves collecting angpow during Chinese New Year! This CNY Sale, Shopee is offering you a chance to win amazing cash prizes via Shopee Live with Ong Mari Ong! Catch this exciting game show from 15 January till 2 February at 8PM and you might be one of the daily lucky winners to walk away with RM8,000 angpow.

To enter the game show, claim your unique code from the contest’s home page, make at least one livestream order, and tune in to Shopee Live at 8PM to see if you'll have the ong to play. If chosen via phone call, all you need to do is answer a simple question to proceed! Test your luck and choose a fortune cookie from eight gold bars displayed to see if you're our daily grand prize winner!

Shopee Mall: Dive into thousands of products on Shopee Mall, explore a world of luxury with Shopee Premium, and shop with confidence with 100% Authentic Deals this CNY Sale. Discover attractive promotions from over 5,000 official brands, or join Shopee Mall Brand Memberships for even more exclusive discounts. Enjoy a 15-day return policy and benefit from an impressive 8x Money Back Guarantee. Don’t miss out on the best deals from your favourite brands like POCO, Xiaomi, HONOR, Samsung, Maybelline, and many more!

Have More Fun with Daily CNY Quiz! and 2024 Zodiac Fortune: Test your CNY knowledge in Shopee’s Daily CNY Quiz from now till 2 February at 4PM and stand a chance to win 88 Coins every day! Plus, discover your 2024 Zodiac Fortune for a glimpse into the year ahead. Who knows, the dragon might shower you with blessings for your health, wealth, and love life!

This Chinese New Year, don't just celebrate – prosper with Shopee's CNY Sale! Mark your calendars and get ready to roar with laughter, cheer with savings, and ring in the Year of the Dragon with overflowing fortune! Heng ah, ong ah, huat ah!

Check out the Shopee CNY Sale now: https://shopee.com.my/m/chinese-new-year-sale

Shopee Influencers Champion Human-Centric E-commerce in 2024

 Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee Affiliates. The study discovered that 9 in 10 Affiliates are feeling positive for their e-commerce opportunities in 2024. These affiliates are excited to humanise e-commerce with increased personalisation, engage with more users on posts and livestreams, and drive more traffic for local sellers aligned with their values.

The Rise of Human-Centric Content 

When asked on the e-commerce trends they are most excited to embrace in 2024, 75% of affiliates were enthusiastic about creating more personalised content for their audiences. Shopee Affiliates want to have more authentic engagements with their audiences (30%), seek to personalise their content further through product education posts and livestreams (30%), while the remaining want to collaborate with more local businesses to drive awareness (15%). 

“Our affiliates are leading the charge in humanising e-commerce, providing users with original content and ultimately, building a stronger competitive edge for our local brands and sellers. This powerful statement tells us that Malaysian consumers are craving something real. They're tired of the perfectly polished posts on their feeds. They want to connect with real people, with relatable stories, and genuine experiences,” said Kenneth Soh, Head of Marketing at Shopee Malaysia, during the launch of the study today.

Sharing on the importance of authenticity and personalisation, Shopee Affiliate Livestreamer Celeste Phuah believes that developing original content is important when building sincere relationships with their audiences. “As an affiliate livestreamer, I believe it is important to be honest and open with my audience during my product recommendation live sessions. I will share my opinions on the products they are interested in based on my own experiences. When I get questions from the audience, I do try my best to inform them on the various benefits and features about the products,” Celeste said.

Building Communities Through Two-Way Engagement

A resounding 94% of Shopee Affiliates anticipate a surge in user engagement through the power of authentic content and interactive livestreams. This data unveils a crucial shift in audience behaviour, highlighting the growing demand for genuine connections between Shopee buyers and sellers, with affiliates taking on the mantle to digitally bridge this gap.

Andrew Tay in his capacity as the Chief Operating Officer for Val Media, a digital portal that produces influential content, explained that his team is enthusiastic to see more engagements and interactions from their audiences this year. “In the last few years, we have been branching out from just doing product review articles, to creative informative videos and social media postings. It is inspiring to see the different ways Malaysians consume digital content and we look forward to creating more content that drives user engagement and traffic for our local sellers.”

Championing Local Businesses in a Digital World

When Shopee asked the surveyed affiliates on what they want to achieve this year, an outstanding 100% aspire to drive more traffic to local sellers in 2024. Additionally, 96% of them want to collaborate with more local sellers that are aligned with their values, reflecting their #ShopeeSapotLokal spirit in supporting Made-in-Malaysia products to fuel the nation’s vibrant digital economies.

“I enjoy working with local brands and sellers as I believe it is important to support our homegrown entrepreneurs. It lights up my heart when I drive traffic and awareness for a local seller selling hand-made or traditional products to my audiences. I can’t wait to collaborate with these sellers in 2024 to create family-friendly content that is aligned with my Muslim culture and values,” said Rita Zafran, Shopee Affiliate (Top Posting Creator).

Shopee Affiliates collectively believe that the age-old phrase ‘Honesty is the best policy’ rings true when adding a human touch to their product insights and brand recommendations. They want to build sincere and genuine connections with their audiences, and aim to partner more with local brands and sellers aligned with their social and cultural values.

The “Championing Inclusive Commerce 2024” study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers. Further insights on Malaysian affiliates will be shared in greater detail in the coming week.