Shopee House Welcomes Affiliates from All Channels for the First Time Ahead of 9.9 Super Shopping Day

 

For the first time Shopee’s flagship event, Shopee House, welcomed affiliates from every channel, including Shopee Live, Shopee Video, and YouTube Shopping, at its headquarters in Kuala Lumpur last weekend. The two-day activation brought together 500 top-performing affiliates who were matched with over 70 local favourite brands to connect, collaborate, and create content, empowering Malaysians to shop Lagi Murah and Lagi Cepat ahead of Merdeka and the 9.9 Sale.

Demonstrating the impact of these collaborations, livestream affiliates are set to host over 1,050 livestreams featuring participating brands leading up to 9.9. These sessions will include product demos, interactive Q&As, and real-time promotions to drive awareness and excitement for brands like Ozel and BigPlus.

Marking their third participation in Shopee House, Ozel, a jewellery brand from Kelantan with an established presence across Southeast Asia, shared their positive experience. “Through Shopee House, we were able to connect with a loyal customer-turned-affiliate who not only knew our products very well, but believed in them too. In fact, one of our affiliates achieved RM30,000 in sales just last month. This shows that when customers truly connect with a brand, they don't just buy from it; they grow with it, building trust and creating long-term success together.” commented Ozel.

Meanwhile, BigPlus, a Malaysian brand specialising in cleaning products and solutions, made its Shopee House debut. The brand cited, “Our experience at Shopee House was truly amazing, it gave us the chance to connect with a diverse group of affiliates, share product knowledge, and exchange valuable perspectives. We’re especially grateful to have engaged with over 400 affiliates who registered with us during the event, and look forward to continuing this collaboration.”

Shopee also organised roundtable sessions with key affiliates during the event, in line with the brand's commitment towards inclusivity and supporting local content creators.

Nur Afifah binti Rosli shared her experience as an affiliate during the roundtable. “Shopee has given me the space, tools, and support to grow from a part-time affiliate into a full-time content creator. Along the way, I’ve learned how to create content that resonates better with my audience, build stronger connections in the community, and at the same time, support local brands by bringing their products closer to Malaysians.”

YouTube affiliate Lex said during the roundtable, “It means a lot to have a platform like Shopee that listens to our feedback. Being part of this dialogue makes me feel valued, and I’m grateful to contribute towards shaping a better space that will empower future affiliates to grow with even more opportunities.”

“As 9.9 Super Shopping Day draws near, Shopee House highlights our dedication to enhancing the online shopping journey for Malaysians,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “By successfully matching 500 affiliates to more than 70 brands, we continue to bring non-stop deals directly to buyers.  This ensures Malaysians can continue to enjoy Lagi Murah deals and Lagi Cepat delivery with the products they love, all while shopping with greater trust, satisfaction, and convenience.”

Starting from 26 August 2025, join Jojo Ghazali and other content creators as they celebrate 9.9 Super Shopping Day where Malaysians can enjoy exciting offers, such as  50% Off Daily Lagi Murah deals, Free Shipping with no minimum spend, and Shopee Lagi Cepat Guaranteed Next-Day Delivery.

Shopee Live, Video, and Affiliates Propels Major Growth for Fashion Brands Amid 8.8 Shopee Live Fashion Week

 

Last week, the 8.8 Shopee Live Fashion Week lit up Malaysia’s fashion scene, treating shoppers to unbeatable savings, daily fashion content, and non-stop livestream entertainment. With countless styles just a click away, Shopee made online shopping Lagi Murah and effortless with daily discounts on trendy fashion items, livestream, and free shipping with special appearances by Malaysia’s favourite content creators, Sharifah Rose, Cupcake Aisyah and Shak Shazwan.

This success was made possible through a powerful combination of Shopee Livestream, Shopee Video, and affiliate marketing, collectively driving visibility for fashion brands and making it easier for shoppers to discover new trends and while enjoying Lagi Murah deals.

Fashion Livestream Charts Order and Sales Growth 

During the 8.8 sale, Shopee Live took centre stage with non-stop daily themed fashion marathon shows. Covering the latest fashion finds, brand features, and influencer appearances, Malaysians tuned in for real-time product demos, expert styling tips, and interactive Q&As. Malaysians saved more than RM14 million by ordering through Shopee Live this 8.8, stretching every ringgit to enjoy the latest fashion trends without stressing the wallet.

During the campaign’s peak day, these livestreams drew up to 3X more viewers compared to an average day, giving fashion brands immense visibility and conversion. Through livestreams alone, Fashion brands witnessed a 2.9X increase in orders, with affiliates playing a crucial role in amplifying this impact through Shopee Live, contributing one in every four orders for fashion sellers. 

Livestreaming is a powerful tool for fashion brands to connect with buyers and demonstrate how their items look and feel through live interaction. Panda Eyes, a brand well-known for its diverse range of fashion products, saw first-hand the impact of livestreaming, “The 8.8 campaign’s strong focus on fashion gave us the perfect stage to engage with our audience in real time. By the end of the campaign, our orders increased by 3.5X compared to a normal day,” the brand shared.

Cupcake Aisyah, a popular fashion content creator says, “Livestreams are more than just a way to showcase fashion, they’re where I find great deals. Being part of the 8.8 sale and having the chance to walk as a model in the Shopee Live Fashion Runway Show was truly special for me. It gave me a unique opportunity to connect with Malaysians, share my love for fashion, and show my followers how to shop smart, something I genuinely enjoy doing.” 

(from left) Content Creator Sharifah Rose, Nur Aisyah (Cupcake Aisyah), Shak Shazwan

Shopee Video and Affiliates Uplift Fashion Brands

On top of livestreaming, Shopee Video proved to be another effective tool for fashion growth this 8.8, serving as a crucial touchpoint for brands and shoppers. Led mainly by affiliates, it leverages short-form content and word-of-marketing to help shoppers find new fashion pieces at Lagi Murah prices. Fashion brands that tapped into Shopee’s extensive network of 800,000 affiliates during 8.8 saw their affiliate-driven sales almost doubled through Shopee Video.

Adding to the excitement, Get Ready With Shopee (GRWS) was the campaign’s centrepiece contest where thousands of fashion-themed Shopee Videos were submitted during the campaign. The videos garnered more than 15 million views, positively boosting the reach and engagement of featured fashion brands throughout the contest.

Popular Items Malaysians Love this 8.8

Beyond entertaining content, Malaysians also searched for fashion accessories the most, with women’s shoes, bags and blouses leading the search rankings during 8.8.

“8.8 Shopee Live Fashion Week shows how our content tools, together with affiliates, help connect brands and buyers. By making it easier for shoppers to find what they want, we continue to reinforce Shopee as the preferred platform for affordable fashion,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. 

This powerful collaboration not only enhances convenience but also aligns perfectly with Shopee’s mission to support the growth of businesses of all sizes, a commitment deeply embedded in the company's culture and operations. 

Shopee Seller Summit 2025: Powering Resilient Growth with Malaysian Sellers

 

Shopee Malaysia brought together hundreds of local entrepreneurs at its annual Seller Summit, themed “Future of E-Commerce: Profitable Growth with New Wave Shoppers”. The 2025 edition focused on how sellers can deepen engagement, improve fulfilment, and expand regionally — all while tapping into smarter tools to grow sustainably.

In her opening keynote, Shopee Malaysia’s Country Director Saovanee Chan-Somchit outlined key focus areas guiding the platform’s second-half 2025 roadmap - including seller sustainability, AI-assisted selling, content and affiliate growth, and fulfilment speed. These priorities reflect Shopee’s commitment to helping local sellers grow sustainably while adapting to changing buyer habits and a more competitive e-commerce landscape.

"Our goal is to help sellers grow smarter, not just bigger - with tools and support designed to match how Malaysian buyers shop today,” she said. 

Driving Growth Through Content and Creators

One highlight from the summit was Shopee’s expanding content ecosystem, including Shopee Live, Shopee Video, and YouTube Shopping via Shopee Affiliates, which together enable sellers to showcase products in engaging, real-time formats. Supported by a network of 650,000 registered affiliates, these channels help drive strong product visibility and conversion, and have become vital engines of traffic and trust for local sellers.

These content formats are especially effective in reaching younger, high-intent buyers, such as Gen Z and Millennials, who increasingly rely on video reviews and influencer recommendations to inform their purchase decisions. 

To help sellers tap into this growing ecosystem, Shopee continues to invest in expanding its affiliate network. Initiatives like the Content Creator Club, Video Missions, and Stream-a-Thons incentivise more creators to join and produce high-quality content, ultimately giving sellers access to a wider pool of advocates to help boost product discoverability and engagement.

Faster, Smarter, and More Flexible Fulfilment

Shopee also unveiled upgrades designed to improve delivery speed and buyer experience, translating directly into better conversion and seller ratings:

• Same-Day and Next-Day Delivery have expanded nationwide, giving more buyers access to faster shipping options.

• Cross-State Next-Day Delivery is now available between Melaka and Negeri Sembilan, with more routes to be introduced progressively. This upgrade helps sellers reach nearby states faster, improving buyer satisfaction and increasing the chances of repeat purchases.

• Instant Delivery will be launched soon, offering on-demand doorstep arrival within hours — a convenient solution for sellers serving time-sensitive or last-minute buyers. This will be rolled out first in the Klang Valley, before being introduced across other regions over time.  

Sellers also benefit from Buyer Self Collect, now available at over 5,000 pickup points nationwide, and offering free shipping with no minimum spend. This not only helps buyers save on delivery costs, but also improves order completion rates by reducing failed deliveries and returns - giving sellers greater delivery flexibility and higher buyer satisfaction.

Fulfilled-by-Shopee (FBS) Helps Sellers Scale Efficiently

The summit also featured deep dives on Fulfilled-by-Shopee (FBS), a one-stop solution where Shopee streamlines the process of order fulfilment, from picking and packing to shipping. This enhances daily operations, reduces manual workload, and ensures buyers enjoy faster, more reliable deliveries.

Key benefits for sellers include:

• Faster delivery, leading to better buyer satisfaction and higher repeat purchase rates
  
  

• Stronger handling metrics, including lower return rates and fewer order cancellations
  
  

• Exclusive perks, such as discounted fees, access to East Malaysia, and tools like virtual bundling

These services are especially helpful for sellers managing campaign-day spikes or storage limitations, enabling them to scale operations efficiently without needing to invest in additional manpower or warehouse space.

Smarter Tools That Lighten Sellers’ Operational Load 

Shopee also introduced tools to help sellers manage daily operations more efficiently. The AI Shop Chatbot automates responses to common buyer inquiries, allowing sellers to focus more on fulfilment and store optimisation. Meanwhile, visual support features like AI-assisted content generation help sellers enhance their product listings with minimal manual editing, enabling them to stay competitive with greater ease.

Together, these solutions reduce repetitive work, increase conversion rates, and help sellers focus more on growing their business.

In addition to these tools, Shopee also reaffirmed its commitment to seller sustainability, highlighting ongoing measures that help reduce the cost and complexity of doing business. These include fee exemptions for new and smaller sellers, and zero fees on essential goods. These policies aim to give sellers a more stable foundation to grow — especially in a competitive and cost-sensitive retail environment.

Stronger Post-Purchase Support

To enhance the overall selling experience, Shopee has streamlined its returns and refund process. The platform now covers select return shipping costs and offers clearer protections for sealed-item returns - helping to reduce disputes and strengthen seller confidence after the point of sale.

Real Lessons shared by Shopee Sellers

The summit concluded with a panel featuring successful sellers from KitaShopSabah, Sangla Foods, Pineng Malaysia, and Mari Mari Home, who shared insights on how they scaled their businesses on Shopee.

“For double-digit campaigns, we always prepare by thinking about buyers’ point-of-view and adopt aggressive voucher strategies, making sure we capture buyers across different basket sizes. Making buyers happy translates into sales for us,” Fong Shu Ying, Senior Product Manager, Sangla Foods.

“During campaigns my orders can reach over 7,000, so Shopee recommended that we join the Fulfilled-By-Shopee (FBS) programme. FBS has helped ensure all my parcels are packed properly, shipped on time, and has saved us the hassle of having to drop off our parcels ourselves. I’m now looking at onboarding my other stores to FBS as well,” Law How Keong, Managing Director, Pineng Malaysia.

Their experiences highlighted how Shopee’s ecosystem of tools — from fulfilment support to campaign planning — helps sellers manage growth more effectively and deliver better outcomes for buyers.

As Shopee marks 10 years in Malaysia, the platform reaffirms its commitment to empowering local businesses and helping them grow with confidence. From marketplace innovation to community-driven learning, Shopee continues to build practical solutions to support the sellers who have shaped its journey.

Shopee 7.7 Mid Year Sale Offers Malaysians Unbeatable Value with ‘Lagi Murah, Lagi Cepat’ Deals

 

Get ready for a shopping experience like no other with Shopee’s 7.7 Mid Year Sale — happening now until 9 July. Enjoy Lagi Murah prices, Lagi Cepat deliveries, and the most exciting livestream deals of the year, all in one place. 

Shopee’s beloved Murah Police, Mak Kiah Ferry, is back in a brand new 3-part skit series. With her signature humour and charm, she shares shopping tips and reminds everyone that the smartest Malaysians always shop Lagi Murah, Lagi Cepat. And she’s not doing it alone. Catch Mek Yun, Chazy Nash, Yana Samsuddin, Wan Chai, and hundreds more of your favourite influencers sharing their top Lagi Murah finds throughout the 7.7 Mid Year Sale. 

Here’s what’s in store for the 7.7 Mid Year Sale: 

50% off Daily with Shopee Lagi Murah 

Enjoy up to 50% off daily on essential household items, personal care products, groceries, and more. Find the “Lagi Murah” tag to enjoy all the best-value deals guaranteed. Check out these top 3 must-have deals:

1. Maggi Hot Cup Curry 58g x 6s (x2)

• Original Price: RM28.00 | Shopee’s Price: RM14.00

• Add to cart now
  
  

2. NESTLE MILO 3in1 Activ-Go Mixes (33g x 26's)

• Original Price: RM27.90 | Shopee’s Price: RM13.95

• Add to cart now
  
  

3. Vinda Deluxe Smooth Feel Toilet Tissue 3 Ply (27 Rolls)

• Original Price: RM65.60 | Shopee’s Price: RM43.56

• Add to cart now
  
  

Guaranteed Next-Day Delivery with Shopee Lagi Cepat 

Say goodbye to waiting. With Shopee’s Guaranteed Next-Day Delivery, orders checked out and paid before 12PM will arrive as soon as the next day. Just look for the “Lagi Cepat” tag to enjoy faster deliveries.

Free Shipping with No Minimum Spend 

Every ringgit counts, enjoy nationwide delivery with no minimum spend by claiming our Free Shipping Vouchers. Prefer to self collect? Exclusive free shipping vouchers are also available for Self Collection orders!

Non-stop Entertainment and Shopping on Shopee Live

Starting 1 July, tune in daily at 9PM to catch exclusive iQIYI originals, Senyawa and Satu Hari Nanti, on Shopee Live. New episodes are released every night until the final episode of each original series, so don’t miss out! 

While waiting for the exclusive originals, join sellers and content creators as they go live every day to provide the best Lagi Murah deals, conduct demos in real-time, and drop exclusive livestream-only vouchers, especially during 8PM Shopee Live hours. And don’t miss the 12AM Mega Midnight Madness on 7 July where massive limited-time deals will be up for grabs! 

Enjoy Up to 50% Off with YouTube Shopping

On top of the Lagi Murah Daily deals, enjoy additional discounts up to 50% off, with minimum spend of RM50, for products discovered through YouTube Shopping. Whether it’s beauty, tech gadgets, or home decor, watch and shop Lagi Murah with YouTube Shopping. 

Tap & Win a Motorcycle Daily

Shopee is giving away a motorcycle every day from 1 to 7 July! Stand a chance to win a new motorcycle by playing Tap & Win and making a purchase within the same day (no minimum amount required!). The more orders made, the higher the chance of winning a motorcycle. 

Everything You Need, Lagi Murah and Lagi Cepat 

From exclusive daily premieres of iQIYI originals, daily chances to win a motorcycle, additional discounts through YouTube Shopping, free shipping vouchers with no minimum spend, guaranteed Next-Day Delivery, and daily 50% Lagi Murah deals, Shopee’s 7.7 Mid Year Sale is a shopping experience not to be missed! Visit shopee.com.my/m/7-7  or open the Shopee app now to explore the biggest Lagi Murah, Lagi Cepat deals before they are gone.